Arcade Fire’s New Song and Interactive Video Are Here

Brow Beat
Slate's Culture Blog
Sept. 9 2013 2:25 PM

Arcade Fire’s New Song and Interactive Video Are Here

reflektor
Axelle Munezero

www.justareflektor.com

Arcade Fire’s new song, “Reflektor,” will reportedly be released tonight. But you can hear it now at www.justareflektor.com, the website for the song’s interactive video. (This being Arcade Fire, an interactive video was to be expected.) Directed by Vincent Morisset and starring Axelle Munezero, the video was shot in Haiti and it utilizes a whole host of digital tricks that allow you to shape the look and lighting—to make you, “the viewer, into the ‘reflektor,’ ” as Pitchfork put it.

The song itself is a bit dancier and more disco-ish than most Arcade Fire songs, perhaps reflecting the influence of producer James Murphy of LCD Soundsystem fame. (Or maybe disco is just in the air.) The lyrics seem to focus on the difficulty of love and connection in the Internet age: “Now, the signals we send, are deflected again/ We’re still connected, but are we even friends?/ We fell in love when I was 19/ And I was staring at a screen.”

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You can see a preview below, but to hear (and watch) the whole thing, go to www.justareflektor.com.

Update, Sept. 10: There is now a non-interactive video, too, this one directed by Anton Corbijn.

David Haglund is a senior editor at Slate. He runs Brow Beat, Slate's culture blog.