Hollywood Has Mastered the YouTube Thumbnail

Slate's Culture Blog
Aug. 14 2013 2:27 PM

Hollywood Has Mastered the YouTube Thumbnail

Last year YouTube started rolling out custom thumbnails to more of its users. Notice a theme?

It's important to note that most of these thumbnails are chosen by users, not the movie studios, but surely studios can't be surprised when this happens. Given how out of place and unrepresentative most of these shots are—I'm looking at you, Star Trek Into Darknessit seems likely that some of these shots are included in the trailers specifically to attract a few extra clicks.

Forrest Wickman is a Slate staff writer. 

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