Making the blog rounds this week (thanks to Reddit) is a promotional video for Jar-With-a-Twist, a patent-pending design for a container that lets you push peanut butter up from the bottom as you use it, like a deodorant stick, in order to avoid soiling your knuckles with the sticky stuff. A good portion of the video's appeal stems from its shameless, awkward kitsch—the no-holds-barred acting of the man in the red checkered shirt is truly Razzie-worthy:
Production values aside, this does seem like a good idea. That said, it fails to address a separate, equally important issue: the mess factor associated with oil separation in natural peanut butter. This, rather than "peanut butter knuckles," is the main reason I always need to wash my hands after opening a peanut butter jar. Get on it, Jar-With-a-Twist! Inquiring minds want to know how red-shirt guy would react to getting peanut oil all over his fingers.
TODAY IN SLATE
Slate Plus Early Read: The Self-Made Man
The story of America’s most pliable, pernicious, irrepressible myth.
Rehtaeh Parsons Was the Most Famous Victim in Canada. Now, Journalists Can’t Even Say Her Name.
Mitt Romney May Be Weighing a 2016 Run. That Would Be a Big Mistake.
Amazing Photos From Hong Kong’s Umbrella Revolution
Transparent Is the Fall’s Only Great New Show
Rehtaeh Parsons Was the Most Famous Victim in Canada
Now, journalists can't even say her name.
Lena Dunham, the Book
More shtick than honesty in Not That Kind of Girl.