Icona Pop Returns With “I Love It”-esque New Single

Slate's Culture Blog
July 23 2013 12:38 PM

Icona Pop Returns With New Single

Icona Pop performs at the 2013 Billboard Music Awards

Photo by Ethan Miller/Getty Images

Though it’s spent most of this year rising up the charts, Icona Pop’s smash hit single “I Love It,” with British singer-songwriter Charli XCX, came out more than a year ago. Now that it looks like the Swedish duo’s hit has finally peaked—it’s back down to No. 18 on the charts—Icona Pop is back with a new album and a new track to try to do it all again.

In keeping with what’s SOP for follow-ups to breakout singles, the new song hews pretty closely to the “I Love It” formula. The thumping, four-on-the-floor beat? Check. Those heavy, slow-bending synths? Check. Another multitracked, shout-along chorus? They love it.

So what’s different? Most significant is that the defiant, punk edge has been ever-so-subtly smoothed over. Rather than crashing their car into a bridge, they’re “hitting the lights” and “smashing the floor”; it’s not a car they’re sending up in flames, it’s the couple’s “burning feeling.” In other words, this time around, they do care. Whether all this is going down on the dance floor or in the bedroom seems to be left deliberately ambiguous, but the song seems more than ready for the former.

Forrest Wickman is a Slate staff writer. 



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