Is This the Most Offensive Marketing Pitch of All Time? 

Slate's Culture Blog
July 9 2013 4:13 PM

Is This the Most Offensive Marketing Pitch of All Time? 

Here’s an email that was sent to me this morning from someone at Rightster, a London-based video distribution company, proposing that the recent beheading of a Brazilian soccer referee was a “great AD REVENUE generating opportunity.”

David Plotz David Plotz

David Plotz is Slate's editor at large. He's the author of The Genius Factory and Good Book.

Is it the most offensive marketing pitch of all time? I think it might be. (Note: Bold and all-caps were in the original email.)

From: Trey Thornton
Sent: Tuesday, July 09, 2013 11:45 AM
To: Plotz, David
Subject: Gruesome Brazilian Beheading Puts Scrutiny on World Cup Host (VIDEO)
Hey David,
Take advantage of this great AD REVENUE generating opportunity by using Newsy's take on this weekend's beheading at a Brazilian soccer match, which is just one of several incidents that have some asking if Brazil is ready to host the World Cup. You can access and embed the video by visiting here and registering Slate with an account. Ad revenue opportunities are available as we'll serve pre-roll across the content and split revenue that is generated. 
Thanks
Trey Thornton
Sports Partner Manager 

I’ve called and emailed Thornton for a response, but haven’t yet heard back from him. I will update if I do. 

Update, July 9: Shortly after we published this post, we received the following statement from a Rightster spokesperson: “We regret deeply and are very sorry for the email and the offence it has caused. The individual involved will be disciplined and we will review our policies and procedures to ensure this does not happen again.”

TODAY IN SLATE

Doublex

Crying Rape

False rape accusations exist, and they are a serious problem.

Scotland Votes to Remain in U.K.

There’s a Way to Keep Ex-Cons Out of Prison That Pays for Itself. Why Don’t More States Use It?

The Music Industry Is Ignoring Some of the Best Black Women Singing R&B

Can Democrats Keep Counting on Republicans to Offend Women as a Campaign Strategy?

Culturebox

Theo’s Joint and Vanessa’s Whiskey

No sitcom did the “Very Special Episode” as well as The Cosby Show.

Television

The Other Huxtable Effect

Thirty years ago, The Cosby Show gave us one of TV’s great feminists.

Cliff Huxtable Explains the World: Five Lessons From TV’s Greatest Dad

Why Television Needs a New Cosby Show Right Now

  News & Politics
Weigel
Sept. 18 2014 8:20 PM A Clever Attempt at Explaining Away a Vote Against the Farm Bill
  Business
Moneybox
Sept. 18 2014 6:02 PM A Chinese Company Just Announced the Biggest IPO in U.S. History
  Life
The Slate Quiz
Sept. 18 2014 11:44 PM Play the Slate News Quiz With Jeopardy! superchampion Ken Jennings.
  Double X
Doublex
Sept. 18 2014 8:07 PM Crying Rape False rape accusations exist, and they are a serious problem.
  Slate Plus
Behind the Scenes
Sept. 18 2014 1:23 PM “It’s Not Every Day That You Can Beat the World Champion” An exclusive interview with chess grandmaster Fabiano Caruana.
  Arts
Brow Beat
Sept. 18 2014 4:33 PM The Top 5 Dadsplaining Moments From The Cosby Show
  Technology
Future Tense
Sept. 18 2014 6:48 PM By 2100 the World's Population Could Be 11 Billion
  Health & Science
Science
Sept. 18 2014 3:35 PM Do People Still Die of Rabies? And how do you know if an animal is rabid?
  Sports
Sports Nut
Sept. 18 2014 11:42 AM Grandmaster Clash One of the most amazing feats in chess history just happened, and no one noticed.