Brow Beat

Copy-Editing the New Lonely Island Video

The new music video by The Lonely Island, an amusing riff on hashtag rap called “Semicolon,” leads to one big punch line: These men praising semicolons have—spoiler alert—confused the frequently debated punctuation mark for its less controversial cousin, the colon.

In addition to their trouble with semicolons, the songwriters apparently have a problem with apostrophes: “a bulls nut” should read “a bull’s nut,” and “boys vest” likewise should probably read “boy’s vest.” Then there are the typos: Gretzky is misspelled the second time it appears; Macchio is misspelled in its one and only appearance.

Perhaps these smaller errors are just a subtle part of the joke? Or maybe the comedy supergroup should throw some of its hard-earned cash at a few copy editors. They should do that anyway, given their obvious love of punctuation humor.

Update, 4 p.m.: Commenter Brian Bunton notes another error in the video: “everyday” should be “every day.”

Previously:
Copy-Editing the Culture: Star Trek Into Darknesss
SNL Sends Up YOLO