McDonald’s Israel Has a Strange Sense of Humor

Brow Beat
Slate's Culture Blog
April 25 2013 3:27 PM

McDonald’s Israel Has a Strange Sense of Humor

mcdisrael
A Barack Obama look-alike in the new ad for McDonald's Israel.

McDonald’s Israel, a distinct branch of the fast food empire licensed by an Israeli company and owned by an Israeli businessman, has not been without controversy in its 20-year history. Many of its locations aren’t kosher, a big pair of golden arches used to block the sign in front of the Golani Brigade Memorial Museum, the company used to insist that its staff speak only Hebrew during work hours.

Apparently none of that history daunted its suits from going with a commercial that depicts Barack Obama rounding up Israeli teenagers so he can get a “Big America” burger. “God bless, Israel,” the Obama look-alike says at the end of the spot, “for the Big America.”

Advertisement

Now, if you know that the Big America burger is not available in the United States, perhaps that makes a certain kind of sense. A burger so good that even the American president needs to come to Israel to get it, I guess? Still, advertising to Israelis by suggesting that Americans will round them up in order to consume their own sort of food in your country seems... odd.

David Haglund is a senior editor at Slate. He runs Brow Beat, Slate's culture blog.

TODAY IN SLATE

Technocracy

Forget Oculus Rift

This $25 cardboard box turns your phone into an incredibly fun virtual reality experience.

The Congressional Republican Digging Through Scientists’ Grant Proposals

Renée Zellweger’s New Face Is Too Real

Sleater-Kinney Was Once America’s Best Rock Band

Can it be again?

Whole Foods Is Desperate for Customers to Feel Warm and Fuzzy Again

The XX Factor

I’m 25. I Have $250.03.

My doctors want me to freeze my eggs.

The XX Factor
Oct. 20 2014 6:17 PM I’m 25. I Have $250.03. My doctors want me to freeze my eggs.
Politics

Smash and Grab

Will competitive Senate contests in Kansas and South Dakota lead to more late-breaking races in future elections?

George Tiller’s Murderer Threatens Another Abortion Provider, Claims Free Speech

These Companies in Japan Are More Than 1,000 Years Old

  News & Politics
The World
Oct. 21 2014 3:13 PM Why Countries Make Human Rights Pledges They Have No Intention of Honoring
  Business
Moneybox
Oct. 21 2014 1:12 PM The Global Millionaires Club Is Booming and Losing Its Exclusivity
  Life
The Vault
Oct. 21 2014 2:23 PM A Data-Packed Map of American Immigration in 1903
  Double X
The XX Factor
Oct. 21 2014 3:03 PM Renée Zellweger's New Face Is Too Real
  Slate Plus
Behind the Scenes
Oct. 21 2014 1:02 PM Where Are Slate Plus Members From? This Weird Cartogram Explains. A weird-looking cartogram of Slate Plus memberships by state.
  Arts
Brow Beat
Oct. 21 2014 1:47 PM The Best Way to Fry an Egg
  Technology
Technology
Oct. 21 2014 10:43 AM Social Networking Didn’t Start at Harvard It really began at a girls’ reform school.
  Health & Science
Climate Desk
Oct. 21 2014 11:53 AM Taking Research for Granted Texas Republican Lamar Smith continues his crusade against independence in science.
  Sports
Sports Nut
Oct. 20 2014 5:09 PM Keepaway, on Three. Ready—Break! On his record-breaking touchdown pass, Peyton Manning couldn’t even leave the celebration to chance.