McDonald’s Israel, a distinct branch of the fast food empire licensed by an Israeli company and owned by an Israeli businessman, has not been without controversy in its 20-year history. Many of its locations aren’t kosher, a big pair of golden arches used to block the sign in front of the Golani Brigade Memorial Museum, the company used to insist that its staff speak only Hebrew during work hours.
Apparently none of that history daunted its suits from going with a commercial that depicts Barack Obama rounding up Israeli teenagers so he can get a “Big America” burger. “God bless, Israel,” the Obama look-alike says at the end of the spot, “for the Big America.”
Now, if you know that the Big America burger is not available in the United States, perhaps that makes a certain kind of sense. A burger so good that even the American president needs to come to Israel to get it, I guess? Still, advertising to Israelis by suggesting that Americans will round them up in order to consume their own sort of food in your country seems... odd.
TODAY IN SLATE
Forget Oculus Rift
This $25 cardboard box turns your phone into an incredibly fun virtual reality experience.
The Congressional Republican Digging Through Scientists’ Grant Proposals
Renée Zellweger’s New Face Is Too Real
Sleater-Kinney Was Once America’s Best Rock Band
Can it be again?
Whole Foods Is Desperate for Customers to Feel Warm and Fuzzy Again
I’m 25. I Have $250.03.
My doctors want me to freeze my eggs.
- NSA Is Letting its Chief Technical Officer Work 20 Hours a Week for a Private Company
- After 13 Years of U.S. Occupation, Afghanistan Opium Production Is at an All-Time High
- The Pennsylvania Fugitive Sniper Is Still at Large After 39 Days
- Oscar Pistorius Sentenced to Five Years, May Only Serve Ten Months
Smash and Grab
Will competitive Senate contests in Kansas and South Dakota lead to more late-breaking races in future elections?