Video sharing site Vimeo announced the launch of a new video on demand service yesterday. The new service, called Vimeo on Demand, provides a platform for filmmakers to distribute their own videos and earn 90 percent of the revenue. Content creators also control pricing, page design and availability by region. And, since Vimeo is already available on several devices, videos will be available to stream to desktop computers, mobile devices, Rokus, Apple TVs, and more.
Vimeo is launching the feature with a partnership with filmmaker Don Hertzfeldt, the independent animator behind It’s Such a Beautiful Day, which I called the best animated film of 2012. It’s only $2 to rent and $6 to download, so obviously I recommend it. (Especially if you’re open to the idea of a full-length feature about a stick figure named Bill, who suffers from psychosis.)
Previously the only way to watch It’s Such a Beautiful Day at home was to buy the latest Hertzfeldt anthology on DVD through his website, so this will be a major improvement for many viewers, and I expect other independent filmmakers will soon turn to Vimeo as well. You can watch the trailer below and stream or buy it on Vimeo.