Mini-Abe ad from Illinois Tourism Board: Oscars pitch for tourists is bizarre. (VIDEO)
The Illinois Tourism Board Has a Weird Sense of Humor
Brow Beat
Slate's Culture Blog
Feb. 22 2013 1:45 PM

The Illinois Tourism Board Has a Weird Sense of Humor

If you were trying to attract visitors to a state with mediocre weather that was far from any ocean, what would you do? Create a tiny doppelganger of the 16th president and have him live-tweet the Oscars, so he could cheer on a Steven Spielberg movie about his historical counterpart? That's probably what you would do, right?

Alex Heimbach is a freelance writer based in Brooklyn. You can follow her on Twitter.

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