The Best Super Bowl Ad So Far Was Based on a YouTube Video

Brow Beat
Slate's Culture Blog
Feb. 3 2013 10:16 PM

The Best Super Bowl Ad So Far Was Based on a YouTube Video

The most striking Super Bowl ad in what has been, so far, a pretty disappointing year for Super Bowl ads, is a commercial for Dodge that aired late in the game. Over a series of still photos of farms, farmers, and farm equipment, the commercial played a talk by the conservative radio broadcaster Paul Harvey, who died in 2009. Harvey delivered the speech, called "So God Made a Farmer," at the Future Farmers of America convention in 1978.

And in 2011, Farms.com made a YouTube video that you can see above. It reached 1 million views, and the only difference between it and the Dodge ad is lower production values and no pitch for Dodge at the end.

Advertisement

Another reason the Super Bowl ads aren't that interesting anymore: Better stuff gets uploaded to YouTube every day.

Update: Farms.com is working with the Chrysler Group to raise money for the Future Farmers of America. The headline of this post has been changed to reflect that collaboration.

David Haglund is a senior editor at Slate. He runs Brow Beat, Slate's culture blog.

TODAY IN SLATE

Culturebox

The Ebola Story

How our minds build narratives out of disaster.

The Budget Disaster That Completely Sabotaged the WHO’s Response to Ebola

PowerPoint Is the Worst, and Now It’s the Latest Way to Hack Into Your Computer

The Shooting Tragedies That Forged Canada’s Gun Politics

A Highly Unscientific Ranking of Crazy-Old German Beers

Education

Welcome to 13th Grade!

Some high schools are offering a fifth year. That’s a great idea.

Culturebox

The Actual World

“Mount Thoreau” and the naming of things in the wilderness.

Want Kids to Delay Sex? Let Planned Parenthood Teach Them Sex Ed.

Would You Trust Walmart to Provide Your Health Care? (You Should.)

  News & Politics
Politics
Oct. 22 2014 9:42 PM Landslide Landrieu Can the Louisiana Democrat use the powers of incumbency to save herself one more time?
  Business
Continuously Operating
Oct. 22 2014 2:38 PM Crack Open an Old One A highly unscientific evaluation of Germany’s oldest breweries.
  Life
Lexicon Valley
Oct. 23 2014 10:30 AM Which Came First, the Word "Chicken" or the Word "Egg"?
  Double X
The XX Factor
Oct. 23 2014 8:51 AM The Male-Dominated Culture of Business in Tech Is Not Great for Women
  Slate Plus
Tv Club
Oct. 22 2014 5:27 PM The Slate Walking Dead Podcast A spoiler-filled discussion of Episodes 1 and 2.
  Arts
Brow Beat
Oct. 23 2014 9:00 AM Exclusive Premiere: Key & Peele Imagines the Dark Side of the Make-A-Wish Program
  Technology
Future Tense
Oct. 22 2014 5:33 PM One More Reason Not to Use PowerPoint: It’s The Gateway for a Serious Windows Vulnerability
  Health & Science
Bad Astronomy
Oct. 23 2014 7:30 AM Our Solar System and Galaxy … Seen by an Astronaut
  Sports
Sports Nut
Oct. 20 2014 5:09 PM Keepaway, on Three. Ready—Break! On his record-breaking touchdown pass, Peyton Manning couldn’t even leave the celebration to chance.