Will Ferrell’s Old Milwaukee Campaign Gets Even Weirder

Slate's Culture Blog
Oct. 18 2012 3:34 PM

Will Ferrell’s Old Milwaukee Campaign Gets Even Weirder

You may recall that during the last Super Bowl, Will Ferrell served as a spokesman for Old Milwaukee—but only in North Platte, Nebraska, the sole market to air the comedian’s deadpan beer commercial. It was then the strangest development in Ferrell’s odd trajectory as Old Milwaukee pitchman—supposedly a role he took on himself.

But that’s nothing compared to what appears to have happened some time in the last few weeks: Ferrell is now taping spots for the Swedish market. There are several. Here’s one in which Ferrell speaks what I assume is Swedish-sounding gibberish.*

I’ll leave it to native speakers to tell me if that is, in fact, gibberish, and whether or not it actually sounds Norwegian.


*Update: Commenters OkarS and Bookfisher Von Herring both report that Ferrell is actually speaking Swedish! Their concurring translations: “This is my boat. This is my woman. And this is my beer. Old Milwaukee. It's all right.” And my Slate colleague Jeremy Stahl points out that Ferrell is himself married to a Swedish woman, the actress Viveca Paulin.

David Haglund is a senior editor at Slate. He runs Brow Beat, Slate's culture blog.



More Than Scottish Pride

Scotland’s referendum isn’t about nationalism. It’s about a system that failed, and a new generation looking to take a chance on itself. 

What Charles Barkley Gets Wrong About Corporal Punishment and Black Culture

Why Greenland’s “Dark Snow” Should Worry You

Three Talented Actresses in Three Terrible New Shows

Why Do Some People See the Virgin Mary in Grilled Cheese?

The science that explains the human need to find meaning in coincidences.


Happy Constitution Day!

Too bad it’s almost certainly unconstitutional.

Is It Worth Paying Full Price for the iPhone 6 to Keep Your Unlimited Data Plan? We Crunch the Numbers.

What to Do if You Literally Get a Bug in Your Ear

  News & Politics
Sept. 16 2014 7:03 PM Kansas Secretary of State Loses Battle to Protect Senator From Tough Race
Sept. 16 2014 4:16 PM The iPhone 6 Marks a Fresh Chance for Wireless Carriers to Kill Your Unlimited Data
The Eye
Sept. 16 2014 12:20 PM These Outdoor Cat Shelters Have More Style Than the Average Home
  Double X
The XX Factor
Sept. 15 2014 3:31 PM My Year As an Abortion Doula
  Slate Plus
Slate Plus Video
Sept. 16 2014 2:06 PM A Farewell From Emily Bazelon The former senior editor talks about her very first Slate pitch and says goodbye to the magazine.
Brow Beat
Sept. 16 2014 8:43 PM This 17-Minute Tribute to David Fincher Is the Perfect Preparation for Gone Girl
Future Tense
Sept. 16 2014 6:40 PM This iPhone 6 Feature Will Change Weather Forecasting
  Health & Science
Bad Astronomy
Sept. 17 2014 7:30 AM Ring Around the Rainbow
Sports Nut
Sept. 15 2014 9:05 PM Giving Up on Goodell How the NFL lost the trust of its most loyal reporters.