Watch the New Ad for Glenn Beck’s Denim Line. Seriously.

Brow Beat
Slate's Culture Blog
Oct. 15 2012 11:08 AM

Glenn Beck Is Selling Jeans Now

1791men

Remember Glenn Beck? Back when he was on Fox News, he was an object of seemingly endless fascination, inspiring long profiles in The New Yorker and the New York Times Magazine and innumerable skits on The Daily Show. Then Fox News head Roger Ailes decided Beck’s “goals were different from our goals,” and he lost his show. He started a website.

And now he’s selling jeans.

Advertisement

Not just any jeans, of course: “These were the first American blue jeans. The jeans that built America. And they were built in America.” Only that last line appears to be literally true. The line of denim is named after the year that the Bill of Rights was ratified, and profits from the sale of the jeans will help fund Mercury One, “a nonprofit initiative that aims to fix America ‘one town’ at a time.” The jeans are “kind of like my Newman’s Own,” Glenn says.

Having not yet sampled the wares myself, I can’t speak to the quality of the denim. As for the ad: Given the rugged American macho image the spot seeks to convey, should it really end with a man running away scared? He looks terrified. Seems like a mistake.

1791man2

David Haglund is a senior editor at Slate. He runs Brow Beat, Slate's culture blog.

TODAY IN SLATE

Culturebox

The Ebola Story

How our minds build narratives out of disaster.

The Budget Disaster That Completely Sabotaged the WHO’s Response to Ebola

PowerPoint Is the Worst, and Now It’s the Latest Way to Hack Into Your Computer

The Shooting Tragedies That Forged Canada’s Gun Politics

A Highly Unscientific Ranking of Crazy-Old German Beers

Education

Welcome to 13th Grade!

Some high schools are offering a fifth year. That’s a great idea.

Culturebox

The Actual World

“Mount Thoreau” and the naming of things in the wilderness.

Want Kids to Delay Sex? Let Planned Parenthood Teach Them Sex Ed.

Would You Trust Walmart to Provide Your Health Care? (You Should.)

  News & Politics
Politics
Oct. 22 2014 9:42 PM Landslide Landrieu Can the Louisiana Democrat use the powers of incumbency to save herself one more time?
  Business
Continuously Operating
Oct. 22 2014 2:38 PM Crack Open an Old One A highly unscientific evaluation of Germany’s oldest breweries.
  Life
Dear Prudence
Oct. 23 2014 6:00 AM Monster Kids from poorer neighborhoods keep coming to trick-or-treat in mine. Do I have to give them candy?
  Double X
The XX Factor
Oct. 22 2014 4:27 PM Three Ways Your Text Messages Change After You Get Married
  Slate Plus
Tv Club
Oct. 22 2014 5:27 PM The Slate Walking Dead Podcast A spoiler-filled discussion of Episodes 1 and 2.
  Arts
Culturebox
Oct. 22 2014 11:54 PM The Actual World “Mount Thoreau” and the naming of things in the wilderness.
  Technology
Future Tense
Oct. 22 2014 5:33 PM One More Reason Not to Use PowerPoint: It’s The Gateway for a Serious Windows Vulnerability
  Health & Science
Wild Things
Oct. 22 2014 2:42 PM Orcas, Via Drone, for the First Time Ever
  Sports
Sports Nut
Oct. 20 2014 5:09 PM Keepaway, on Three. Ready—Break! On his record-breaking touchdown pass, Peyton Manning couldn’t even leave the celebration to chance.