Remember Glenn Beck? Back when he was on Fox News, he was an object of seemingly endless fascination, inspiring long profiles in The New Yorker and the New York Times Magazine and innumerable skits on The Daily Show. Then Fox News head Roger Ailes decided Beck’s “goals were different from our goals,” and he lost his show. He started a website.
And now he’s selling jeans.
Not just any jeans, of course: “These were the first American blue jeans. The jeans that built America. And they were built in America.” Only that last line appears to be literally true. The line of denim is named after the year that the Bill of Rights was ratified, and profits from the sale of the jeans will help fund Mercury One, “a nonprofit initiative that aims to fix America ‘one town’ at a time.” The jeans are “kind of like my Newman’s Own,” Glenn says.
Having not yet sampled the wares myself, I can’t speak to the quality of the denim. As for the ad: Given the rugged American macho image the spot seeks to convey, should it really end with a man running away scared? He looks terrified. Seems like a mistake.