What’s Twitter Saying About the World’s First Hashtag Movie, #HoldYourBreath?

Slate's Culture Blog
Oct. 5 2012 9:19 AM

The World’s First Hashtag Movie Hits Twitter

Katrina Bowden in Hold Your Breath

#HoldYourBreath, which has the dubious distinction of being the first movie whose title is also a hashtag, comes out today. Perhaps unsurprisingly, the film’s promoters have launched a Twitter contest in hopes of making the hashtag a viral hit. Not knowing much about the film, I turned to the social media site to see what everyday people were saying about it. Here’s what I learned about the movie from Twitter:

L.V. Anderson L.V. Anderson

L.V. Anderson is a Slate assistant editor. She edits Slate's food and drink sections and writes Brow Beat's recipe column, You're Doing It Wrong. 

#HoldYourBreath is a romantic comedy.


Then again, it might be a gross-out teen comedy.


Or maybe a Mean Girls-type send-up of high-school social dynamics.


It could be a medical thriller, along the lines of Contagion.


There is also the possibility that #HoldYourBreath is a documentary exposé of the inner workings of investment banks.


Don’t quote me on that, though—I think it’s a documentary, but there’s a chance the subject matter is pollution in Idaho.


Or maybe it’s a more existential work, an update on Sartre’s No Exit, with its famous claim that “Hell is other people”:


Update: It turns out that that #HoldYourBreath is a horror movie, taking its name from the children’s game of holding your breath when you pass by a cemetery to avoid being possessed by evil spirits. Maybe they should have chosen a less banal urban-legend-inspired hashtag? There are currently no Twitter search results for #KillerintheBackseat.



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