Watch the French Campaign Ad Scored to "N*ggas in Paris"

Slate's Culture Blog
April 22 2012 3:59 PM

French Presidential Candidate Uses "Ni**as in Paris" for Campaign Ad

That shit Creil
A still from "48 H avec FH," a campaign ad for French presidential candidate Francois Hollande

As Sasha Issenberg reports in Slate today, polling suggests that the socialist candidate François Hollande has beaten incumbent Nicolas Sarkozy by several percentage points in the first round of voting for the French presidency. Neither has received a majority of votes, however, and so a second round of voting will be held in two weeks. Today's results, Issenberg says, "presage a difficult re-election" for Sarkozy.

Issenberg argued earlier this week that the success of Hollande's campaign so far has much to do with the lessons it learned from the 2008 Obama campaign, which three of Hollande's campaign advisors studied carefully while living in the United States. Whether they also picked up a taste for American popular music I have no idea, but this month the Hollande campaign put out an ad scored to a rather unlikely song: "Ni**as in Paris," by Jay-Z and Kanye West, from the album Watch the Throne.

Advertisement

In the ad, French voters of various races hold up their electoral cards, a possible rebuke to Sarkozy's past racial insensivity. Hollande is seen campaigning in the diverse suburbs and towns north of Paris, including one used to create the best bilingual pun perhaps ever employed in a political ad. You know that town of roughly 35,000 people about an hour north of Paris? That shit Creil.

David Haglund is a senior editor at Slate. He runs Brow Beat, Slate's culture blog.

TODAY IN SLATE

Politics

Talking White

Black people’s disdain for “proper English” and academic achievement is a myth.

Hong Kong’s Protesters Are Ridiculously Polite. That’s What Scares Beijing So Much.

The One Fact About Ebola That Should Calm You: It Spreads Slowly

Natasha Lyonne Is Coming to the Live Culture Gabfest. Are You?

A Jaw-Dropping Political Ad Aimed at Young Women, Apparently

The XX Factor
Oct. 1 2014 4:05 PM Today in GOP Outreach to Women: You Broads Like Wedding Dresses, Right?
Crime

Operation Backbone

How White Boy Rick, a legendary Detroit cocaine dealer, helped the FBI uncover brazen police corruption.

Music

How Even an Old Hipster Can Age Gracefully

On their new albums, Leonard Cohen, Robert Plant, and Loudon Wainwright III show three ways.

How Tattoo Parlors Became the Barber Shops of Hipster Neighborhoods

This Gargantuan Wind Farm in Wyoming Would Be the Hoover Dam of the 21st Century

Moneybox
Oct. 1 2014 8:34 AM This Gargantuan Wind Farm in Wyoming Would Be the Hoover Dam of the 21st Century To undertake a massively ambitious energy project, you don’t need the government anymore.
  News & Politics
Politics
Oct. 1 2014 7:26 PM Talking White Black people’s disdain for “proper English” and academic achievement is a myth.
  Business
Moneybox
Oct. 2 2014 9:19 AM Alibaba’s Founder on Why His Company Is Killing It in China
  Life
Outward
Oct. 2 2014 9:58 AM No Word Yet From the Supreme Court on Gay Marriage 
  Double X
The XX Factor
Oct. 1 2014 5:11 PM Celebrity Feminist Identification Has Reached Peak Meaninglessness
  Slate Plus
Behind the Scenes
Oct. 1 2014 3:24 PM Revelry (and Business) at Mohonk Photos and highlights from Slate’s annual retreat.
  Arts
Brow Beat
Oct. 2 2014 10:04 AM Wearing the Button-Down Shirt of the Boy You Once Loved
  Technology
Future Tense
Oct. 1 2014 6:59 PM EU’s Next Digital Commissioner Thinks Keeping Nude Celeb Photos in the Cloud Is “Stupid”
  Health & Science
Medical Examiner
Oct. 2 2014 9:49 AM In Medicine We Trust Should we worry that so many of the doctors treating Ebola in Africa are missionaries?
  Sports
Sports Nut
Oct. 1 2014 5:19 PM Bunt-a-Palooza! How bad was the Kansas City Royals’ bunt-all-the-time strategy in the American League wild-card game?