Tonight on Mad Men, Sterling Cooper Draper Pryce courted the British Invasion in the form of the Rolling Stones, hoping that they could turn their hit “Time Is on My Side” into “Heinz Is on My Side.” As in the episode (spoiler alert), Heinz didn’t ever win a song out of the Rolling Stones. However, just as Don Draper mentions to a fan backstage, the Stones “did do one for cereal in England.”
Specifically, the band recorded a 1963 jingle for Rice Krispies. It only aired in the United Kingdom, but we’ve embedded it below:
While the Stones might not have rocked out for baked beans, The Who did—in jest, anyway. As writer Sean Howe pointed out on Twitter, the English band recorded the short track “Heinz Baked Beans” for their 1967 album The Who Sell Out. The Who did do a number of real-life ads—both the album title and album art were a bit of a cheeky self-deprecation—but this would-be Heinz spot was just a parody:
TODAY IN SLATE
The Irritating Confidante
John Dickerson on Ben Bradlee’s fascinating relationship with John F. Kennedy.
My Father Invented Social Networking at a Girls’ Reform School in the 1930s
Renée Zellweger’s New Face Is Too Real
Sleater-Kinney Was Once America’s Best Rock Band
Can it be again?
The All The President’s Men Scene That Captured Ben Bradlee
Is It Better to Be a Hero Like Batman?
Or an altruist like Bruce Wayne?
Driving in Circles
The autonomous Google car may never actually happen.