As we chronicled on Brow Beat a couple months back, the step-by-step rollout of marketing for big-budget Hollywood pictures has become so elaborate as to be downright baroque: There are the set photos, then there are the one-sheet posters, then the teasers, then the full trailer, then the second full trailer, perhaps even a “red band” or international trailer, and finally the TV spots and full clips from the movie (which can be as long as ten minutes each). As part of that post, we marked the arrival of a new stage in marketing bloat: the trailer with commentary.
We’re as excited for Prometheus as the next Alien fan. (And, as our recurring Trailer Critic feature suggests, we love movie trailers.) But today brings perhaps the most Borgesian development in movie marketing yet: A teaser trailer for a movie trailer, or—perhaps more eloquently—a teaser trailer trailer. Watch the full 00:23 of self-satirizing glory (“prepare to experience … the new trailer …”) below:
TODAY IN SLATE
Meet the New Bosses
How the Republicans would run the Senate.
The Government Is Giving Millions of Dollars in Electric-Car Subsidies to the Wrong Drivers
Scotland Is Just the Beginning. Expect More Political Earthquakes in Europe.
Cheez-Its. Ritz. Triscuits.
Why all cracker names sound alike.
Friends Was the Last Purely Pleasurable Sitcom
This Whimsical Driverless Car Imagines Transportation in 2059
- Protesters Take to the Streets to Sound Alarm on Climate Change in New York, Across the World
- Knife-Carrying White House Jumper is Vet who Feared “Atmosphere Was Collapsing”
- North Korea: American Sentenced to Hard Labor Wanted to Become “Second Snowden”
- Almost One in Four Americans Support Idea of Splitting From the Union
Did America Get Fat by Drinking Diet Soda?
A high-profile study points the finger at artificial sweeteners.