Is This the First Trailer for a Trailer?

Slate's Culture Blog
March 12 2012 4:57 PM

Is This the First Trailer for a Trailer?

Still from Prometheus
Logan Marshall-Green, Noomi Rapace, and Michael Fassbender in a stillf from Prometheus.

Photo by Kerry Brown © 2011 Twentieth Century Fox Film Corporation. All rights reserved. Not for sale or duplication.

As we chronicled on Brow Beat a couple months back, the step-by-step rollout of marketing for big-budget Hollywood pictures has become so elaborate as to be downright baroque: There are the set photos, then there are the one-sheet posters, then the teasers, then the full trailer, then the second full trailer, perhaps even a “red band” or international trailer, and finally the TV spots and full clips from the movie (which can be as long as ten minutes each). As part of that post, we marked the arrival of a new stage in marketing bloat: the trailer with commentary.

We’re as excited for Prometheus as the next Alien fan. (And, as our recurring Trailer Critic feature suggests, we love movie trailers.) But today brings perhaps the most Borgesian development in movie marketing yet: A teaser trailer for a movie trailer, or—perhaps more eloquently—a teaser trailer trailer. Watch the full 00:23 of self-satirizing glory (“prepare to experience … the new trailer …”) below:

Forrest Wickman is a Slate staff writer. 



The Democrats’ War at Home

How can the president’s party defend itself from the president’s foreign policy blunders?

Congress’ Public Shaming of the Secret Service Was Political Grandstanding at Its Best

Michigan’s Tradition of Football “Toughness” Needs to Go—Starting With Coach Hoke

A Plentiful, Renewable Resource That America Keeps Overlooking

Animal manure.

Windows 8 Was So Bad That Microsoft Will Skip Straight to Windows 10


Cringing. Ducking. Mumbling.

How GOP candidates react whenever someone brings up reproductive rights or gay marriage.

Building a Better Workplace

You Deserve a Pre-cation

The smartest job perk you’ve never heard of.

Hasbro Is Cracking Down on Scrabble Players Who Turn Its Official Word List Into Popular Apps

The Ludicrous Claims You’ll Hear at This Company’s “Egg Freezing Parties”

  News & Politics
Sept. 30 2014 9:33 PM Political Theater With a Purpose Darrell Issa’s public shaming of the head of the Secret Service was congressional grandstanding at its best.
Oct. 1 2014 8:34 AM Going Private To undertake a massively ambitious energy project, you don’t need the government anymore.
The Vault
Oct. 1 2014 10:49 AM James Meredith, Determined to Enroll at Ole Miss, Declares His Purpose in a 1961 Letter
  Double X
The XX Factor
Sept. 30 2014 12:34 PM Parents, Get Your Teenage Daughters the IUD
  Slate Plus
Behind the Scenes
Oct. 1 2014 10:54 AM “I Need a Pair of Pants That Won’t Bore Me to Death” Troy Patterson talks about looking sharp, flat-top fades, and being Slate’s Gentleman Scholar.
Brow Beat
Oct. 1 2014 10:44 AM Everyone’s Favorite Bob’s Burgers Character Gets a Remix You Can Dance to
Future Tense
Oct. 1 2014 10:27 AM 3,000 French Scientists Are Marching to Demand More Research Funding
  Health & Science
Bad Astronomy
Oct. 1 2014 7:30 AM Say Hello to Our Quasi-Moon, 2014 OL339
Sports Nut
Sept. 30 2014 5:54 PM Goodbye, Tough Guy It’s time for Michigan to fire its toughness-obsessed coach, Brady Hoke.