Watch the Best Ad for Razors That You Have Ever Seen

Slate's Culture Blog
March 7 2012 8:48 AM

Shaving Startup Channels Old Spice Campaign, Goes Viral

shaveclub
A still from the DollarShaveClub.com ad.

If you liked the Old Spice ads of yore, you’ll probably love the ad for DollarShaveClub.com, a clever descendant of those spots that got so many views on YouTube it temporarily collapsed the company’s website.

While the Old Spice campaign had the suave Man-Your-Man-Could-Smell-Like, Isaiah Mustafah, Dollar Shave introduces us to the everyman’s Isaiah Mustafa: Mike. Instead of the smooth-talking ladies’ man who produced tickets “to that thing you wanted,” then turned those tickets into diamonds and said things like, “Do you want a man who can bake you a cake in a dream kitchen he built for you with his own hands? Of course you do,” Mike has a more pragmatic approach. He plays up the simpler things: “Do you think your razor needs a vibrating handle a flashlight a backscratcher and 10 blades? Your handsome-ass grandfather had one blade, and polio,” he says, before cutting packaging tape with a machete.

Advertisement

While their spokesmen have different approaches, they share an absurdist spirit, and the quick scene-shifts that follow Mike around echo the fast-moving, unpredictable Old Spice commercials.

Considering the success of these ads and how inexpensive they are to produce, it’s surprising that we haven’t seen more imitations. In any case, now that Old Spice has resorted to some angry man yelling at you, you should be sure to swan dive into the best razor ad of your life.

Here’s hoping that Mike starts making personalized ones soon. Although he may be too busy: According to VentureBeat, Mike is Michael Durbin, the company’s actual founder, who just raised a million dollars to get his startup off the ground. Somehow that doesn’t surprise me.

Miriam Krule is a Slate assistant editor.

 

TODAY IN SLATE

Politics

Meet the New Bosses

How the Republicans would run the Senate.

The Government Is Giving Millions of Dollars in Electric-Car Subsidies to the Wrong Drivers

Scotland Is Just the Beginning. Expect More Political Earthquakes in Europe.

Cheez-Its. Ritz. Triscuits.

Why all cracker names sound alike.

Friends Was the Last Purely Pleasurable Sitcom

The Eye

This Whimsical Driverless Car Imagines Transportation in 2059

Medical Examiner

Did America Get Fat by Drinking Diet Soda?  

A high-profile study points the finger at artificial sweeteners.

The Afghan Town With a Legitimately Good Tourism Pitch

A Futurama Writer on How the Vietnam War Shaped the Series

  News & Politics
Photography
Sept. 21 2014 11:34 PM People’s Climate March in Photos Hundreds of thousands of marchers took to the streets of NYC in the largest climate rally in history.
  Business
Business Insider
Sept. 20 2014 6:30 AM The Man Making Bill Gates Richer
  Life
Quora
Sept. 22 2014 8:07 AM Why Haven’t the Philadelphia Eagles Ever Won a Super Bowl?
  Double X
The XX Factor
Sept. 19 2014 4:58 PM Steubenville Gets the Lifetime Treatment (And a Cheerleader Erupts Into Flames)
  Slate Plus
Science
Sept. 22 2014 8:08 AM Slate Voice: “Why Is So Much Honey Clover Honey?” Mike Vuolo shares the story of your honey.
  Arts
Television
Sept. 21 2014 9:00 PM Attractive People Being Funny While Doing Amusing and Sometimes Romantic Things Don’t dismiss it. Friends was a truly great show.
  Technology
Future Tense
Sept. 22 2014 7:47 AM Predicting the Future for the U.S. Government The strange but satisfying work of creating the National Intelligence Council’s Global Trends report.
  Health & Science
Bad Astronomy
Sept. 22 2014 5:30 AM MAVEN Arrives at Mars
  Sports
Sports Nut
Sept. 18 2014 11:42 AM Grandmaster Clash One of the most amazing feats in chess history just happened, and no one noticed.