Do Dogs Need Television? Do They Want Television?

Slate's Culture Blog
Feb. 17 2012 2:23 PM

Did You See This? Dog TV

dogtv
A still from a new ad for Dog TV.

So, there’s a new TV station dedicated to dogs. It’s not about dogs, mind you—it’s for dogs. Branded as “a whole new breed of television” (get it?) and launched in San Diego this week, it’s free for Time Warner and Cox—though it will eventually carry a $5 fee.

Creators say the 24-hour channel will give your pooch a companion while you’re away, with color-adjusted, audio-engineered content specifically for canines. We’re talking relaxation content, stimulation content, the whole shebang.

Advertisement

Scientists who are not Dr. Nicholas Dodman, seen explaining the channel below, are skeptical, in part because dogs have poor eyesight. But they say the secret to DOGTV may be in the audio.

The channel’s website answers more burning questions, such as: “My dog seems extra excited while watching DOGTV. Is this OK?” But my question is not answered there: Can a channel catering to dogs sell ads? And what are their rates?

Ben Johnson is the producer of Marketplace Tech from American Public Media.

TODAY IN SLATE

Medical Examiner

The Most Terrifying Thing About Ebola 

The disease threatens humanity by preying on humanity.

I Bought the Huge iPhone. I’m Already Thinking of Returning It.

Scotland Is Just the Beginning. Expect More Political Earthquakes in Europe.

Students Aren’t Going to College Football Games as Much Anymore

And schools are getting worried.

Two Damn Good, Very Different Movies About Soldiers Returning From War

The XX Factor

Lifetime Didn’t Think the Steubenville Rape Case Was Dramatic Enough

So they added a little self-immolation.

Politics

Blacks Don’t Have a Corporal Punishment Problem

Americans do. But when blacks exhibit the same behaviors as others, it becomes part of a greater black pathology. 

Why a Sketch of Chelsea Manning Is Stirring Up Controversy

How Worried Should Poland, the Baltic States, and Georgia Be About a Russian Invasion?

Trending News Channel
Sept. 19 2014 1:11 PM Watch Flashes of Lightning Created in a Lab  
  News & Politics
Weigel
Sept. 20 2014 11:13 AM -30-
  Business
Business Insider
Sept. 20 2014 6:30 AM The Man Making Bill Gates Richer
  Life
Quora
Sept. 20 2014 7:27 AM How Do Plants Grow Aboard the International Space Station?
  Double X
The XX Factor
Sept. 19 2014 4:58 PM Steubenville Gets the Lifetime Treatment (And a Cheerleader Erupts Into Flames)
  Slate Plus
Slate Picks
Sept. 19 2014 12:00 PM What Happened at Slate This Week? The Slatest editor tells us to read well-informed skepticism, media criticism, and more.
  Arts
Brow Beat
Sept. 20 2014 3:21 PM “The More You Know (About Black People)” Uses Very Funny PSAs to Condemn Black Stereotypes
  Technology
Future Tense
Sept. 19 2014 6:31 PM The One Big Problem With the Enormous New iPhone
  Health & Science
Bad Astronomy
Sept. 20 2014 7:00 AM The Shaggy Sun
  Sports
Sports Nut
Sept. 18 2014 11:42 AM Grandmaster Clash One of the most amazing feats in chess history just happened, and no one noticed.