Ferris Bueller Is Back? Please, Say It Ain’t So.

Brow Beat
Slate's Culture Blog
Jan. 27 2012 12:59 PM

Another Beloved Movie Character Makes a Disappointing Return

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A still of Matthew Broderick in a new advertisement.

Earlier this week, a music video was released starring Matthew McConaughey as David Wooderson, his iconic late-’70s ladies man from Dazed and Confused. Sadly, the video did not do Wooderson justice, giving him a song the character surely would not have enjoyed and a typeface all out of keeping with his time period.

David Haglund David Haglund

David Haglund is a senior editor at Slate. He runs Brow Beat, Slate's culture blog.

And now there’s this:

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While that brief clip might seem to tease a sequel to Ferris Bueller’s Day Off—a dubious proposition, to be sure, but one I wouldn’t judge before its time—it is, according to Jalopnik, actually teasing… a Honda ad.

A source familiar with Honda’s operations hinted to us earlier this year that the company was going to do a Ferris Bueller-style ad for the Super Bowl starring none other than Matthew Broderick.
The source also added that the spot was going to mimic much of the original film, except this time prominently featuring Hondas. The big jump the two valets do in Cameron's dad's Ferrari? We hear this time it's going to be a Honda CR-V.
Honda is pouring a lot of money into this ad and, according to our source, hired The Hangover writer/director Todd Phillips to put it all together.

So, we’re sorry, Cameron. Ferris is not going to be a fry cook on Venus. Apparently he’s going to hawk cars.

Of course, maybe Jalopnik is wrong. But their report sounds all too plausible. (And I will confess to being curious about at least one thing regarding the ad: Will Charlie Sheen make an appearance?)

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