However relieved I might personally be to not have to sit through
G.I. Joke,
this news ain’t particularly cool for the future of film reviewing. When major releases start to get waved past press scrutiny and rammed directly down audiences’ throats with hugely expensive marketing campaigns, we’re that much closer to a world in which the only voices talking about movies come from the people who stand to make money off them. As Nathan Rabin
puts it
in the
Onion
’s A.V. Club blog, “Who needs a cultural conversation about a film’s merits when you can have a massive one-sided publicity blitz?” The
G.I. Joe
action figures of old were brave and stalwart men (and one soon-discontinued and now highly collectible
woman
), ready to battle not only the
Cobra Command
but the leotard-clad
Intruders
with their fearsome “Crusher Grip.” Hiding from a few puny-armed, laptop-wielding critics is hardly the G.I. Joe way.
Photograph of G.I. Joe action figures courtesey of Justin Sullivan/Getty Images.