Directed by John Landis, specially effected by Rick Baker, and choreographed by the step-designer of Broadway’s Dreamgirls in collaboration with the moonwalker himself, the “Thriller” video , of course, earns its accolades as the greatest music video of all time. This is not just a matter of its lavish detail or its loving grandiosity. Nor does its distinction owe simply to its self-reflexive wit as a riddle within a video within a film—”the Chinese-box humor,” as Robert Christgau once said, worth regarding as “Michael’s most effective anti-star move.” (Contrary to popular belief, or at least Wikipedia , “Thriller” is not a spoof of zombie flicks but an inside-out horror film connecting R&B lust with the erotics of fear and proposing a superstar as an extrahuman.)
But all that is just the payoff. What mattered was the giddiness of the buildup to the video’s MTV debut on Dec. 2, 1983. For the generation that came of age, or thought it was coming of age, in the first half of the 1980s, that afternoon was its “Who Shot J.R.?” moment, a Beatles-on-Ed-Sullivan societal spectacle. Maybe its only companion piece was the wedding, two years earlier, of Jackson’s pal Diana Spencer. We were gathered around the TV set with everybody after school, practically trying to stick our heads in the cathode-ray tube, and it was the tension of the anticipation that made us jump, as a unit, at that first flick of creepy yellow peppers. Our eyes weren’t yet jaundiced, and the hype was the thrill.
