The XX Factor : Victoria's Secret

Lipstick Level Extra: Are Men Buying More Household Goods?

Jessica Grose — Mon, 02 Mar 2009 15:01:00 GMT

Is the recession causing gendered consumer patterns to shift? That's what a marketer from ESPN thinks . While household goods have traditionally been advertised to women, according to MediaDailyNews , " Men are becoming more involved in making household...(read more)

What's So Funny About Pretty Panties?

E.J. Graff — Fri, 18 Jul 2008 16:15:00 GMT

Nayeli , I'm with you in favor of adorable underthings. Definitely worth the money for the personal confidence and the occasional zing in the eyes of one's date. (Someone I dated briefly liked to call me a "smartypanties.") And yet at the same time, like...(read more)

More on Sisters, Panties

Nayeli Rodriguez — Thu, 17 Jul 2008 21:48:00 GMT

I once tried to rationalize spending more than $40 on a set of unmentionables to my mother and less-fashion-inclined little sister. "Look, if I don't have quality underwear, what else do I have?" I recall saying. My sister told me I was being ridiculous,...(read more)

Growing Up Victoria

Lucy Morrow Caldwell — Thu, 17 Jul 2008 20:25:00 GMT

I once walked into a Victoria's Secret when they were running some campaign or another, and a saleswoman waltzed right over to me and purred: "Hi there. Can I help you find some sexy little things?" I was tempted to tell her that what I would like were...(read more)

The Advertising You Can't Live Without. Period.

Amaka Maduka — Thu, 17 Jul 2008 19:38:00 GMT

The latest development in Victoria Secret's inspiring e-mail solicitation campaign comes in the form of a subject line: "The Bras You Can't Live Without. Period." My sister forwarded it to me with the accompanying note: "After reflecting on this subject...(read more)