http://www.slate.com/blogs/blogs/xxfactor/archive/2009/04/02/rx-retail-continued.aspxMeghan , that British study doesn’t surprise me much, either. Any woman who’s ever purchased a Lanc ô me mascara knows that rationality has very little to do with the ways in which we consume. But I did just have my own strange shopping-based epiphanyenCommunityServer 2.1 SP2 (Build: 61129.2)