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Jumping in on Rachael's and Melinda's discussion about negative campaigning, the example of Pennsylvania Jewish voters being told Obama will bring on a Holocaust and Sen. Elizabeth Dole's swipe at opponent Kay Hagen's Christianity remind me of the 1990 Minnesota Senate race between GOP Sen. Rudy Boschwitz and college professor Paul Wellstone. Both candidates happened to be Jewish, but the Saturday before the election Sen. Boschwitz sent out a direct-mail letter to "Friends in the Minnesota Jewish Community," accusing Wellstone of having "no connection whatsoever with the Jewish community." While Boschwitz was proudly "known as 'the Rabbi of the Senate,' " the letter said, Wellstone was married to a shiksa (Wellstone's wife Sheila was a Southern Baptist), and their "children were brought up as non-Jews."
Wellstone held a press conference decrying Boschwitz's apparent problem with Christians and "the way my wife and I have decided to raise our children." Three days later, Boschwitz was the only Republican incumbent senator defeated in that election.
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Hmmm, the top 10 worst political campaign ads ever? The bottom 10, I guess you'd say? Rachael, yer on:
10) OK, in the spirit of comity, let's start with an attack ad against a Republican, Colorado Rep. Marilyn Musgrave. I know you'd agree she's kinda out there, what with her famous charge that the number-one threat facing America is gay marriage. Still, this '04 ad featuring a Musgrave impersonator picking the pocket of an American soldier in the middle of a firefight is beyondo. (I also much enjoyed a ridiculous '06 radio ad against Musgrave that I can't find a link to, blasting her for leaving the scene of a fender bender: "Hit and run, cut and run; that's Marilyn Musgrave.'' Whatever.)
9) One classic of the genre is the Willie Horton ad—murdering black inmate turned loose!—that George W.'s daddy ran against Michael Dukakis in '88. Thanks to Al Gore, who raised Horton's early release from prison as an issue during the Democratic primary.
8) And Gore knew from negative campaigning, too, because that's how his dad got taken out. Richard Nixon ordered a political hit job on Tennessee Sen. Albert Gore Sr. over his opposition to the Vietnam War. So in 1970, his opponent used the racist shout-out "Bill Brock Believes the Things We Believe'' on highway billboards, referring to Gore's refusal to sign the segregationist Southern Manifesto.
7) In that same vein, can't exclude this lovely George Wallace ad from '68.
6) Or the attack on Vietnam vet Max Cleland's patriotism by Saxby Chambliss, who looks like he's going down on Tuesday.
5) The Swift boat lies about John Kerry still make me bananas.
4) But the ads Jerry Kilgore ran against death penalty opponent Tim Kaine in their '05 Virginia gubernatorial race backfired, just like Dole's "Godless'' ad has. Particularly offensive was the Kilgore ad claiming that Kaine would keep even Hitler from paying the ultimate price. Oh, and Kilgore gave the whole thing an extra kick by first airing it on Yom Kippur.
3) Republican Doug Forrester's '05 ad against Jon Corzine in the New Jersey gubernatorial race used a quote from the ex-Mrs. Corzine that the louse had "let his family down, and he'll probably let New Jersey down, too."
2) Will Hillary's 3 a.m. ad stand the test of time? I think so.
1) But still the champ: The "Daisy'' ad LBJ ran in '64 against Goldwater, who in light of his daughter's revelation that he helped her get an abortion a few months before her wedding might now be considered too socially liberal to be nominated by his party.
So is my list skewed by partisanship, or have there been equally appalling attacks by more Democrats than are leaping to mind? I would have included the "John McCain has a black love child' push-polling ahead of the 2000 Republican primary in South Carolina, but technically those weren't ads—and aren't some of the guys who masterminded that smear working for him now? I am thinking I should have found room for the one with the blonde babe telling Tennessee's Harold Ford to call her, but if I go beyond 10, I'll be at this 'til Election Day.
Given how many of these doozies played to racial fears, maybe the fact that McCain's ads haven't been even as overt as Hillary's 3 a.m. ad in that regard means his advisers didn't think they would work, so that's a hopeful sign. And while five of these 10 lulus hit their mark, most of the recent ones did not, so let's pray this turns into an honest-to-God trend.
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The good news is, we may finally have located the floor, the how-low-can-you-go spot where it's the negative campaigner who falls to the ground, embarrassed and wishing he or she had known the limits of voter tolerance for crazy ads. The bad news is, the gal down there on the linoleum with her Spanx showing is Sen. Elizabeth Dole, who should have opted for a classier exit from politics than this derriere-over-teacup insult to the believer's intelligence, an instantly notorious TV spot claiming that her Democratic opponent, Kay Hagan, met secretly with "Godless Americans'' and took "Godless money.'' Sure, because there were a couple of atheists among the several dozen people who hosted a fundraiser for her in Massachusetts. Unknown if any witches were on hand. Also unfortunate: Hagan felt, probably rightly, that she had to respond with an ad reassuring North Carolinians that she does believe in God and used to teach Sunday school. So should these two settle the race with a God-off Bible bee? God forbid.
Update: Incredibly, though Dole has taken a hit in the polls since putting up the first ad, she's just responded to Hagan's defense with a second ad, Godless 2, in which a narrator asks, "If Godless Americans threw a party in your honor, would you go?'' Maybe; would there be cake?
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Awhile back I wrote that Meghan McCain had learned to negotiate the difficult terrain of being a political daughter by oversharing on surface-level stuff, and keeping quiet on the truly personal. Looks like she hasn't quite stuck to that-on Hannity and Colmes, she revealed a bit more about the grudges she holds as a political daughter. She's mad about the Atlantic cover controversy, saying"I have a problem when it gets dirty and you're doctoring photos." Most striking is what she said about her support for Kerry and Gore, framing it as more of a vote against Bush, who ran a nasty smear campaign against her dad in the South Carolina primaries, than for the Democrats:
MCCAIN: I can be behind my father all day every day.
COLMES: Sure.
MCCAIN: . until the end of time. I just couldn't get behind President Bush. I just couldn't. It's personal.
COLMES: Yes. You couldn't get behind President Bush?
MCCAIN: It's personal. I was 19 at the time.
HANNITY: And it's a primary 2000.
(CROSSTALK)
COLMES: Hold on, let's.
MCCAIN: It had to do with my little sister, and like, you know, you were just saying that the wounds of a political child run really deep. And there are things that I don't know if I'll ever completely get over.
COLMES: Was it because of what happened in 2000 during the campaign?
MCCAIN: Yes.
COLMES: That you two -- what about your dad now? Is he -- looks like he may have.
MCCAIN: No. He's a great forgiver, move on-er. No. Yes.
Her decision to stump for her dad was obviously one made out of love and personal, rather than party, loyalty. And now she's got to stand there and justify her dad's politically expedient apostasy by saying he's a "mover on-er," and she's got to somehow justify to herself that even though she's been deeply hurt by negative campaigning, it's ok that the McCain campaign isn't exactly taking the high road these days. When I wrote about her earlier, I was impressed with the amount of agency I saw her taking-exploiting the publicity system lest it exploit you first isn't exactly a feminist battle cry, but at least it's not passive. Now, all I can think when I read this is "Poor Meghan, she's trapped." But am I getting played like a flute? Now's probably not a bad time to be reminding people that the McCains have been on the receiving end of smears, and Meghan, at her own admission, didn't go in to this thing a political naïf. This wasn't her first interview, and it wasn't the first time she's talked about the way the 2000 election affected her. Should I put back on my armor of cynicism?