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Sweet Sammi, these two girls are already America's sweethearts, and there is not a kid over 5 years old in this country who can't tell you which one of the president's daughters he or she likes best. J. Crew and the makers of Ty Girlz dolls are not the only retailers to take advantage of that. The commercialization of Sasha’s and Malia’s adorableness started the moment their dad was elected. The manufacturers of the dresses the girls wore to Grant Park instantly exploited the connection. I'm surprised www.sashaandmalia.com is not a Web domain for some savvy marketer yet. The Obamas cannot keep their daughters’ popularity in a bottle, and I don't know what their mother will do to protect them. Now that former White House cute kid Caroline Kennedy has an opening in her schedule, maybe she can come help Michelle Obama figure that out.
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