The XX Factor: What women really think.

The PETA Game

Let's hear it for PETA. The "vegetarians have better sex" ad, featuring hot women enjoying sensual interludes with various veggies, has become a certifiable viral video after NBC refused to air it during the Super Bowl, deeming it too risqué. (See some of the editing suggestions from NBC here-I imagine Victoria Morgan, VP of advertising standards, never imagined that during her career she'd have to ask a potential advertiser to cut the segment showing someone "screwing herself with broccoli (fuzzy)".)

The thing is, they've done this before, with a "too sexy" ad featuring Alicia Silverstone. The ad was slated to run in Houston but was pulled "at the last minute" by Comcast. I half (hell, I'll bump it up to three-quarters) suspect that they purposely make the ads overly provocative. This way, they don't have to pay the insane Super Bowl ad fees, and they still get the buzz. An ad that's "banned" for being overtly sexy is far more likely to get traction than it might if it's slightly less salacious and sandwiched between the commercial heavyweights of the Super Bowl. And talk about false advertising: As Nina writes in an "Explainer" today, going veg doesn't guarantee a better sex life.