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    Lipstick Level Extra: Are Men Buying More Household Goods?

    Posted Monday, March 02, 2009 10:01 AM | By Jessica Grose
    Is the recession causing gendered consumer patterns to shift? That's what a marketer from ESPN thinks. While household goods have traditionally been advertised to women, according to MediaDailyNews, "Men are becoming more involved in making household spending choices—perhaps because of the economy—and that could increasingly open doors for ESPN with its male audience." Johnson & Johnson, Kraft, and other major advertisers are shifting funds to reach those new purchasers. For "Ad Report Card" enthusiasts, it will be interesting to see how advertisers attempt to sell these products to men. I predict a Swiffer commercial starring a Victoria's Secret model seductively sweeping in our future. For the married "XX Factor" ladies—who makes decisions about household products in your union?
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