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  Conservative John McCain Releases New Conservative TV Ad Conservative

  If you were wondering how John McCain is selling himself to skeptical Republicans, look no further than his new ad, "True Conservative.” Any of the candidates could run a spot with that title, but only one of them can summon this particular combination of keywords:

  “Prisoner-of-war … Ronald Reagan … foot soldier … strong conservative principles … taxes low … social conservative … never waver … leadership and experience … surge … working … true conservative … commander-in-chief …”

  Apparently the strategy here is to repeat the word “conservative” as many times as possible. Keep an eye out for subliminal single-frame images of Ronald Reagan's face.

  Published Friday, February 01, 2008 1:24 PM by Christopher Beam
  Email jcbeam@gmail.com

  Filed under: John McCain

About Christopher Beam

• Christopher Beam is a Slate political reporter.