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  Conservative John McCain Releases New Conservative TV Ad Conservative

  Posted Friday, February 01, 2008 1:24 PM | By Christopher Beam

  If you were wondering how John McCain is selling himself to skeptical Republicans, look no further than his new ad, "True Conservative.” Any of the candidates could run a spot with that title, but only one of them can summon this particular combination of keywords:

  “Prisoner-of-war … Ronald Reagan … foot soldier … strong conservative principles … taxes low … social conservative … never waver … leadership and experience … surge … working … true conservative … commander-in-chief …”

  Apparently the strategy here is to repeat the word “conservative” as many times as possible. Keep an eye out for subliminal single-frame images of Ronald Reagan's face.

  Filed under: John McCain

About Christopher Beam

• Christopher Beam is a Slate political reporter.

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