Human Nature: Science, Technology, and Life.

Mini Soda: The New Light Cigarette?

You'll drink Coke mini for the same reason you already drink Coke: to sate your addiction. And if you don't get enough "sparkle" from the smaller can, no problem. Just open a second 7.5-ounce can, and you'll get 20 percent more sparkle than you used to get from a 12-ounce hit.

You'll also get 20 percent more calories. But you'll feel better about yourself, because now you're practicing "portion control" and "a healthy lifestyle." Just like you felt better about smoking light cigarettes.

More here.