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If we are what we Google, then Google Hot Trends—an hourly rundown of search terms "that experience sudden surges in popularity"—is the Web's best cultural barometer. Here's a sampling of today's top searches. (Rankings on Hot Trends list current as of 9 a.m.)
No. 1: "Erin Andrews video peep." Searches for a secretly-filmed tape of ESPN reporter Erin Andrews undressing in a hotel room were the hottest trend on Google today. What to add to the glut of commentary, meta-commentary and meta-meta-commentary surrounding the affair? Over at Slate's sister publication Newsweek, blogger Jennie Yabroff has an interesting take: "Privacy, it seems, is the new nudity. This is why, when Jennifer Aniston poses topless for the cover of GQ magazine no one does more than shrug, but when paparazzi catch her sunbathing topless, its tabloid fodder for weeks. ... It's as though ... the only time we're truly interested in watching is when they don't want us to look."
No. 9: "world of warcraft movie." The hugely popular online role-playing game World of Warcraft (subscribers: 11 million) is becoming a movie. The film will be directed by Sam Raimi, the man behind the Spider-Man series and, most recently, the horror flick Drag Me to Hell. Reactions on the official World of Warcraft messageboards ranged from geek-out ("Best. News. Ever!") to skepticism ("You understand that this man ok-ed the dance scene in Spider-man 3?").
No. 10: "Three Body Problem." It's not what you have on your hands after a triple-homicide: Solving the Three-Body Problem was in fact a crucial mathematical prerequisite for the 1969 Apollo 11 landing. Before we put a man on the moon, mathematician Richard Arenstorf needed to predict precisely how three bodies—the Earth, the moon, and the Apollo 11 spacecraft—would interact in space. Not an easy task, but Arenstorf solved the problem, received the NASA Medal of Scientific Achievement, and the rest is history.
Photograph of director Sam Raimi by FRANCOIS GUILLOT/AFP/Getty.
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As Dana promised in her alternate reading last week, Sam Raimi's marvelous horror throwback Drag Me to Hell spits you out with your brain buzzing (and your clothes phlegm-drenched). Unlike Dana, I saw this movie with friends, and we puzzled out our own theories afterward. Be warned: Spoilers lurk just around the corner, working their moistened gums and preparing to pounce.
Our question was: Putting aside whether Christine's supernatural torment is real or imagined, what point are Raimi and his screenwriting brother Ivan trying to make with it (besides, of course, scaring us silly)? We landed on a sort of mortgage-crisis allegory. Christine works, obviously, as a bank's loan officer—it's in her eagerness to prove to her boss that she is capable of making "tough decisions" that she denies rheumy-eyed, shark-toothed Mrs. Ganush a mortgage-payment extension, and thereby invites upon herself an ancient Gypsy curse consigning her soul to eternal rot.
This much has been observed, for its recession-era significance: In succumbing to base careerism, Christine jeopardizes her soul. But we can push this further. What I haven't seen discussed is how Mrs. Ganush's curse has the effect of throwing Christine at the mercy of a shadowy, unknowable, bizarro economy: Mediums and spiritual advisers—"specialists" who may, in fact, be con artists weaving an elaborate, greedy fiction—demand various outlandish sums from Christine, both monetary ($10,000 for a séance) and feline ("Here kitty, kitty!"); these prices are free-floating, untethered to any product or service bearing a concrete, determinable value. What better punishment, really, for a representative of the mortgage system, that shadowy, unknowable, bizarro economy full of "specialists" who weaved an elaborate, greedy, and untethered fiction for the ages (of which, it should be pointed out, Mrs. Ganush was a victim)?
In this reading, Drag Me to Hell operates as a wild, spooky riff on postmodern capital. Note how the plot line is built around a series of (frustrated) transactions: The rejected payment extension, the palm reader's fee, the kitten sacrifice, the medium's fee, the pawn shop, the goat sacrifice, and, finally, the cruel reversal—worthy of O. Henry but especially relevant today—in which a rare coin is rendered profoundly worthless and a cheap wooden button becomes priceless. What is the movie's penultimate scene—the one in which Christine digs up Mrs. Ganush's corpse and shoves an envelope into her mouth—if not a visit to one hellacious ATM to make a deposit?
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Sam Raimi's Drag Me to Hell is the kind of film that shouldn't be seen alone. Not only because you'll need a friendly forearm to dig your nails into during the scary parts but because it's a movie made to be talked about on the way out of the theater. Between the hairpin twists and turns of the plot and the absurdly high stakes of the outcome (unlike most slasher-movie heroines, Alison Lohman's Christine is trying to avoid not just death but eternal damnation), Drag Me puts the viewer through a lot, and after you've lived through it, you feel the need to talk about it with someone else who's done the same. Sadly, I had to see the movie alone at a press screening, and my plans to record a Spoiler Special podcast afterward with a colleague who'd seen it fell through. Now, like the Ancient Mariner, I must roam the world seeking strangers to listen to my tale. For I have a theory about Drag Me To Hell, one that can only be discussed with others who've seen it. If that includes you, click through for an alternate reading of the movie on a hidden second page. But those who haven't seen it and plan to, be warned: Spoilers lurk beyond.