-
sponsorship
Among the nonstories coming out of this year's Oscar nominations is the fact that Pixar's Up has become the first film ever to be picked for both the best picture and best animated feature lineups. (That's not such an impressive feat when you consider that the latter category has only been around since 2001.) Somewhat more interesting is the fact that Up is only the second animated film to receive a best picture nomination, after Disney's Beauty and the Beast in 1991. An animated movie has been the highest-grossing film of the year at least a dozen times since the academy started handing out its awards. Yet no other cartoon—Disney, Pixar or otherwise—has ever had a shot at winning best picture.
Unless you count Avatar.
According to a Hollywood Reporter article from 2008, the film (then in production) was slated to end up 60 percent computer graphics, with plenty of special effects and animated backgrounds in the "live action" shots. For comparison, Who Framed Roger Rabbit?—generally considered to be an animated film—consisted mostly of live scenes and backgrounds with animated characters drawn in. So why wasn't James Cameron's CGI-soaked epic also nominated for best animated feature?
In a smart analysis of this question posted to RopeOfSilicon.com, Brad Brevet reviews the academy rules on what makes for an animated feature film: "A significant number of the major characters must be animated, and animation must figure in no less than 75 percent of the picture's running time."
If you trust that Hollywood Reporter number from 2008—and ignore all the CGI backgrounds and special effects in Cameron's live-action shots—then Avatar would fail the 75 percent test. But so would another film that was on the shortlist of possible nominees: Alvin and the Chipmunks: The Squeakquel. As Brevet points out, only six of that film's characters were animated: Alvin, Simon, Theodore, and their female rivals, The Chipettes.
Avatar may not have a chance at winning best animated feature, but Brevet reminds us that it's all but guaranteed the Oscar for best visual effects. "Why is the CG in Avatar considered visual effects," he asks, "while the CG employed for a Pixar or DreamWorks film [is] simply considered animation?"
-
sponsorship
Could James Cameron's Avatar kill 20th Century Fox? According to today's New York Times, probably not. Michael Cieply reports that Fox has brought in outside investors to minimize the company's risk in the event that the $500 million Blue Man Group-in-outer space flick turns out to be a Heaven's Gate-style megaflop. Along with this smart financial buffering, the Times piece reveals that "Fox is backing up Mr. Cameron's movie with what an executive recently called the studio's ‘secret weapon.' " What is this secret weapon that has the power to stave off potential bankruptcy? Alvin and the Chipmunks: The Squeakquel.
Fox's confidence in the Squeakquel is easy to understand: Despite rotten reviews, the company's first foray into computer-generated rodentia—2007's Jason Lee starrer Alvin and the Chipmunks—brought in $217 million. Alvin and the Chipmunks: The Squeakquel, which opens on Christmas Day (a week after Avatar's debut), appears to follow the same high-pitched formula. Check out the trailer below—interspecies romance! the best furball football catching since Air Bud: Golden Receiver!—and judge for yourself if Fox's confidence is misplaced.
Click here to comment on this post.
-
sponsorship
More than 100,000 people were expected at IMAX movie theaters Friday night for "Avatar Day," a 16-minute sneak preview of James Cameron's science-fiction epic. In what the New York Times called an "audacious marketing ploy," 20th Century Fox made an extended trailer for the film—which is due to be released in December—into a major theatrical event with ticketed showings on more than 100 screens. Yet despite all the hype (and all the hype about the hype), the screening I attended in midtown Manhattan was only one-third full.
It's too bad; I would have liked to see how the footage played to a crowd. The smattering of viewers at the AMC Empire theater watched in near-silence as the CGI-heavy, three-dimensional action sequences played on an enormous screen. No doubt some were put off by the movie's cornball heroes. As I watched a tribe of blue-skinned cat people wearing loincloths and glitter makeup wrestle their way through an enchanted forest of savage beasts and glowing jellyfish, I couldn't help but wonder whether this is what Apocalypto might have looked like had it been directed by George Lucas.
Much of the ballyhoo for Avatar has focused on Cameron's supposedly groundbreaking technical innovations, which may account for the film's estimated $240 million budget. (In March, a writer for Time wondered whether the revolutionary special effects might "be the thing that forces the theaters to convert to digital.") Here's what I can tell you based on the trailer: The 3-D effects do look pretty darn good—they're easy on the eyes and do a wonderful job of immersing the viewer in the film's alien-jungle psychedelia. My only complaint is that some of the off-planet scenes suffer from a rather pronounced dollhouse effect, with the real-life sets and human actors appearing weirdly small.
I'm less sanguine about the computer graphics. The scenes shown Friday were almost exclusively CGI: animated feline humanoids doing animated flips as they hurled animated spears at animated dinosaurs. I'm sure the algorithms used to construct these battles were as sophisticated as any in the history of filmmaking—but everything still looked a little off to me. The movements were too smooth and slippery, like Yoda's cartoonish acrobatics from Star Wars. For all Cameron's technical wizardry, the digital characters in Avatar remain lodged somewhere on the far slope of the uncanny valley.