Brow Beat: Slate's Culture Blog

Fox’s Secret Weapon

Could James Cameron's Avatar kill 20^th Century Fox? According to today's New York Times, probably not. Michael Cieply reports that Fox has brought in outside investors to minimize the company's risk in the event that the $500 million Blue Man Group-in-outer space flick turns out to be a Heaven's Gate-style megaflop. Along with this smart financial buffering, the Times piece reveals that "Fox is backing up Mr. Cameron's movie with what an executive recently called the studio's ‘secret weapon.' " What is this secret weapon that has the power to stave off potential bankruptcy? Alvin and the Chipmunks: The Squeakquel.

Fox's confidence in the Squeakquel is easy to understand: Despite rotten reviews, the company's first foray into computer-generated rodentia—2007's Jason Lee starrer Alvin and the Chipmunks—brought in $217 million. Alvin and the Chipmunks: The Squeakquel, which opens on Christmas Day (a week after Avatar's debut), appears to follow the same high-pitched formula. Check out the trailer below—interspecies romance! the best furball football catching since Air Bud: Golden Receiver!—and judge for yourself if Fox's confidence is misplaced.

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