The Fabulous Roller Skaters of 1970s Florida

The Photo Blog
Feb. 7 2014 11:04 AM

The Fabulous Roller Skaters of 1970s Florida

1_Yates_Bill_Sweetheart Series_R32_9_Aa

Bill Yates

Photographer Bill Yates had an amazing photography project on his hands, but he just didn’t know it—for about 40 years. In 1972, Yates, then in his final year at the University of South Florida, spent seven months photographing young revelers at the Sweetheart Roller Skating Rink in Tampa, Fla. He mostly forgot about the work up until recently, when he unearthed about 800 negatives from his archives and scanned them. The result is a delightful time capsule from a simpler, groovier era. “When I shot it, I was 26. I wasn't thinking about documentation. I was just seeing something that looked interesting and somewhat out of the ordinary,” Yates said.

The project started simply as an experiment. Yates had recently purchased a Yashica Mat camera at a pawnshop and was looking to test it out. Driving through Hillsborough County, Fla., on a fall afternoon, he passed an unassuming old wooden building and decided to venture inside. He returned a few hours later and shot his first rowdy night of fun at the rink. The next night, he came back again. He was hooked. “It just became this routine,” Yates said. “I'd never done an extended series of work like this. I'd never used a medium-format camera before. I was mastering the equipment.”

2_Yates_Bill_Sweetheart Series_R39_4_Aa

Bill Yates

3_Yates_Bill_Sweetheart Series_R45_7_Aa

Bill Yates

4_Yates_Bill_Sweetheart Series_R24_2_Aa

Bill Yates

At first, some of the kids at the rink were standoff-ish. But when Yates started bringing contact sheets of his photos of them, things changed. “It's like they'd never seen themselves in a mirror before. After that, it was like I was their newest best friend,” he said.


As the months passed by, Yates became a regular and an insider. But the rink remained a stage where kids would perform for the camera, acting tough or goofy or wild from one moment to the next. Yates said the scenes now tap into a generation’s sense of nostalgia. “There's a whole history involved in just the visuals alone. You've got kids wearing bell-bottom pants, wide belts, go-go boots. There's the look, the hair, how people acted. You can read a lot into these images,” Yates said.

5_Yates_Bill_Sweetheart Series_R24_5_Aa

Bill Yates

6_Yates_Bill_Sweetheart Series_R3_3Aa

Bill Yates

Yates said he always knew where the photos were, but among a collection of hundreds of thousands of negatives and digital images, he said it took a long time for him seek them out. “I'm at the age where I'm looking back and thinking about taking a retrospective view of my work and what I’ve accomplished. I want to put this stuff in order so my kids have it, and they can look at it and share it,” Yates said.

Yates moved to Rhode Island in 1973 to pursue an MFA in photography. About 20 years later, he returned to Hillsborough County in search of the Sweetheart Roller Skating Rink but never found it. “Sometimes when you're in the heat of the moment, you shoot and you don't exactly know why. Sometimes work just needs to sit and simmer and it gets better with time. Then it becomes not only a good photograph, but it becomes a good historical document,” Yates said.

You can follow Yates on Tumblr. Watch a video on this series by Clif Brewer here.

7_Yates_Bill_Sweetheart Series_R30_6_Aa

Bill Yates

8_Yates_Bill_Sweetheart Series_R26_6_Aa

Bill Yates

9_Yates_Bill_Sweetheart Series_R30_10_Aa

Bill Yates

10_Yates_Bill_Sweetheart Series_R34_3_Aa

Bill Yates


Medical Examiner

The Most Terrifying Thing About Ebola 

The disease threatens humanity by preying on humanity.

I Bought the Huge iPhone. I’m Already Thinking of Returning It.

Scotland Is Just the Beginning. Expect More Political Earthquakes in Europe.

Students Aren’t Going to College Football Games as Much Anymore

And schools are getting worried.

Global Marches Demand Action on Climate Change


Blacks Don’t Have a Corporal Punishment Problem

Americans do. But when blacks exhibit the same behaviors as others, it becomes part of a greater black pathology. 

Why a Sketch of Chelsea Manning Is Stirring Up Controversy

How Worried Should Poland, the Baltic States, and Georgia Be About a Russian Invasion?

  News & Politics
Sept. 20 2014 11:13 AM -30-
Business Insider
Sept. 20 2014 6:30 AM The Man Making Bill Gates Richer
Sept. 20 2014 7:27 AM How Do Plants Grow Aboard the International Space Station?
  Double X
The XX Factor
Sept. 19 2014 4:58 PM Steubenville Gets the Lifetime Treatment (And a Cheerleader Erupts Into Flames)
  Slate Plus
Tv Club
Sept. 21 2014 1:15 PM The Slate Doctor Who Podcast: Episode 5  A spoiler-filled discussion of "Time Heist."
Sept. 21 2014 9:00 PM Attractive People Being Funny While Doing Amusing and Sometimes Romantic Things Don’t dismiss it. Friends was a truly great show.
Future Tense
Sept. 19 2014 6:31 PM The One Big Problem With the Enormous New iPhone
  Health & Science
Bad Astronomy
Sept. 21 2014 8:00 AM An Astronaut’s Guided Video Tour of Earth
Sports Nut
Sept. 18 2014 11:42 AM Grandmaster Clash One of the most amazing feats in chess history just happened, and no one noticed.