During the space of those 74 years, the list of renowned photographers whose careers were marked by their use of color is seemingly endless, including Alfred Stieglitz, Irving Penn, Walker Evans, Stephen Shore, Philip-Lorca diCorcia, Nan Goldin and Cindy Sherman, among many others whose work is featured in the book.
Making for a well-rounded depiction of the prevalence of color photography, the pages of Color Rush are also full of film stills, advertisements, newspaper clippings, fashion magazine shoots, spreads from National Geographic, and other mediums providing enough material to make any photography aficionado happy.
News about photographic film in the past several years has been grim, with previously popular filmstocks discontinued, the death and resurrection of Polaroid film, the bankruptcy of Kodak, and various other threats to what was a cutting-edge art form as well as a ubiquitous way for people to capture moments from their daily lives. Color Rush makes a compelling visual case for preserving the tools of the past as photography moves strongly toward digital technologies.
This book’s release also coincides with the color-photography pioneer William Eggleston’s exhibition at the Metropolitan Museum of Art, in New York, on view now through July 28.