I can see why some people might fall for it though; the faker put in a solid effort to mimic JPL’s layout and style. Actual NASA scientists are quoted, too, and a lot of it is based on just enough truth to squeak past some baloney detectors. Heck, this even got linked on Slashdot! Happily, it got shot down pretty quickly
Clearly, the hoaxer is counting on the recent foofooraw about NASA having found something on Mars, a rumor that was quickly shown here on Slate to be a big misunderstanding by a reporter who interviewed a NASA scientist.
[UPDATE (23:00 UTC November 30, 2012): Yup, this is exactly right: my friend Alan Boyle over at Cosmic Log has the inside scoop, including an interview with the site's author!]
I’m very sure this is just someone having some fun, but I also know, given my experience with the Internet, this’ll spread like wildfire. So what the heck. How do I know it’s a fake? Tons of reason, actually.
1) The picture shown is a pretty obvious fake. It’s an actual shot of Mars with what looks like Mardi Gras beads Photoshopped into it. I mean, c’mon. You can tell by the pixels.
2) The main page of the site has a picture talking about the Face on Mars. Again, c’mon. And the face has a Wookiee Photoshopped over it. Don’t believe me? The picture’s filename is “mars-wookiee-face.gif”. Kudos, though: he spelled “Wookiee” correctly.
3) Speaking of the main page, all NASA sites have a “.gov” top level domain, not “.us”.
5) The page borrows liberally from actual NASA press releases, reusing quotes from scientists talking about different things on Mars.
6) Also? If they had found plastic on Mars, I’m pretty sure NASA would make a big deal of it. Mind you, they did find plastic on Mars a little while back, but it was from Curiosity itself. And that did cause quite a stir. So if this were real, you’d be hearing a lot more about it.
Whoever did this is perhaps not being malevolent, but instead just having a laugh. To be honest, I think it’s pretty funny, even if it means I have to sit at my desk writing up yet another debunking of silliness when I’d rather be getting my dinner. However, I’ll note the WHOIS info linked above is pretty fishy, and I suspect that falsely filling out some of that info may be illegal.
As pranks go, I’d give this a solid 6, on a scale where the Kardashians would rate a 2 and scientology is a 10. Not bad, but had he made the Face look more like Jesus I'd have given him an 8.