Now, you might think "wire they even doing that," but the study was well-grounded, conducted thoroughly, and had little resistance. I think it strikes a cord, and so I'm willing to plug it.
I even hope they make it into a movie. It could be directed by Stanley Cupric.
Note added after posting: I see that James Randi his own self wrote about this today on Swift as well. Great minds, yadda yadda. Thanks to Travis Roy for pointing this out.
Tip ore the hat to Fark.