I don't know if some advertisers are stupid, or if they assume we're stupid.
Case in point: I hear commercials where they say things like they're product is "all natural". I like to point out that arsenic is an element. You can't get much more natural than that, but I don't want it in my lemonade.
So what do you do when a product is advertised as having no chemicals in it? Especially when it's Miracle Gro, a product I'm pretty sure has at least some chemicals in it. Well, if you're like me, you blog about it. If you are the UK government's body in charge of advertising, you say it's OK for companies to lie about their products on the air.
Happily, Frank Swain went the blogging route, writing about this on the Guardian's website. Read it an shake your head in wonder.
Tip o' the protective hood to Science Punk.