Sheena Iyengar
Sheena Iyengar

Sheena Iyengar is a professor at Columbia Business School and the author of The Art of Choosing.

June 1 2010 9:51 AMWhy the Soda Tax Makes Us AngryHigher prices are bad. Being told what to do is worse.
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June 30 2015 5:26 PM Slate Voice: “Bitch, I’ll Tell You Why This Sentence Construction Is So Effective” Listen to Katy Waldman read about the perfect sentence construction—and what makes it it’s so powerful.