Sheena Iyengar
Sheena Iyengar

Sheena Iyengar is a professor at Columbia Business School and the author of The Art of Choosing.

Science
June 1 2010 9:51 AMWhy the Soda Tax Makes Us AngryHigher prices are bad. Being told what to do is worse.
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Culture Gabfest
Feb. 11 2016 4:35 PM The End of Football  Why the sport is no longer justifiable as a thinking person’s pastime.