Sasha Issenberg

Sasha Issenberg is the author of The Victory Lab about the new science of political campaigns.

Victory Lab
June 1 2012 11:03 AMIt All Comes Down to RaceYour opinions on health care reform, taxes, and even the president’s dog come down to racial bias.
Weigel
May 30 2012 10:50 AMNew Arrivals in the Political Blogosphere
Victory Lab
May 8 2012 11:39 AMThe Power of the PetitionHow the effort to recall Wisconsin Gov. Scott Walker could swing the 2012 presidential election.
Foreigners
April 23 2012 10:31 AMFrench Lessons for Barack ObamaFive things the American president can learn from the French elections.
Victory Lab
April 20 2012 12:53 PMThe American ConnectionFrançois Hollande has embraced the tactics of Obama’s 2008 campaign—and it might win him the French election.
Victory Lab
March 20 2012 6:35 PMCan You Win a Campaign Without Conducting Polls?Rick Santorum is giving it a shot. 
Victory Lab
March 5 2012 6:58 PMVote 4 Me!!The political consultants who want to send you unsolicited text messages, and the man who is fighting to stop them.
Victory Lab
Feb. 15 2012 11:28 AMObama’s White WhaleHow the campaign’s top-secret project Narwhal could change this race, and many to come.
Victory Lab
Jan. 30 2012 8:05 AMFor Sale: Detailed Voter ProfilesThe RNC and DNC are getting into the data mining business. Will they trade sensitive, strategically valuable information for an influx of cash?
Victory Lab
Jan. 13 2012 4:48 PMProject DreamcatcherHow cutting-edge text analytics can help the Obama campaign determine voters’ hopes and fears.
Victory Lab
Jan. 4 2012 11:15 AMAnatomy of a Narrow VictoryFive years in the making, Romney’s Iowa win took a lot more than money.
Victory Lab
Dec. 15 2011 12:58 PM“Likely Voters” LieWhy private campaign polls get such different results from public media polls.
Victory Lab
Dec. 5 2011 1:26 PMSearching for the Mormon HatersTo win Iowa, Mitt Romney needs to find new supporters. But first he needs to figure out which voters to ignore completely.
Culturebox
June 6 2005 12:19 PMDick KnowsThe Watergate movie that got it right.
Weigel
June 1 2012 2:22 AMThe Paper Chase, Wisconsin Edition
Victory Lab
May 22 2012 12:37 PMThe Death of the HunchCampaigns used to guess which ads were most effective. Now they can prove it. How Obama’s embrace of empiricism could swing the 2012 race.
Victory Lab
April 26 2012 1:10 PMThe Creepiness FactorThis could have been the election when Web-based advertising changed everything. What happened?
Foreigners
April 22 2012 2:00 PMThe Beginning of the End for Sarkozy?In France’s first round of presidential voting, Francois Hollande starts strong.
Victory Lab
April 2 2012 3:10 PMThe Obama IPOWill technology developed by his campaign make the president a power broker for many elections to come?
Victory Lab
March 12 2012 11:13 AMEarly Bird Gets the DelegatesRomney’s mastery of early voting made it nearly impossible for his less-organized, less-moneyed rivals to ever beat him.
Victory Lab
Feb. 27 2012 10:51 AMObama’s Michigan MachinationsCagey tactics that will make life difficult for Republicans on Tuesday.
Victory Lab
Feb. 1 2012 9:56 AMHow Newt LostIt wasn’t just the bad debate performances and the moon base. His disorganized campaign got outflanked and outclassed.
Victory Lab
Jan. 27 2012 6:31 PMThe Mystery of the Puerto Rican VoterWhy do Puerto Ricans turn out in such high numbers on the island but not in Florida? And who will win their all-important support in 2012?
Victory Lab
Jan. 10 2012 11:25 AMHigh StakesDo campaign signs work?
Victory Lab
Dec. 30 2011 1:01 PMThe 12 Kinds of Undecided Voters
Liars, haters, mavens, know-nothings, bandwagon riders, and other kinds of voters who just can’t make up their minds.

Victory Lab
Dec. 6 2011 6:01 PMThe Secret Weapon of Modern Political CampaignsThe mail.
Sports Nut
Aug. 1 2007 3:29 PM"If She's an Ugly Bowler, You Are Going To Be Disappointed"Parsing the increasingly bizarre sayings of Ichiro Suzuki.