Darren Rovell
Darren Rovell

Darren Rovell is CNBC's sports business reporter. He can be reached at sportsbiz@cnbc.com.

June 3 2010 10:00 AMJunior MintKen Griffey Jr. has retired. Lots and lots (and lots) of copies of his 1989 Upper Deck rookie card will live on.
Sports Nut
May 29 2008 6:58 AMJunior MintThe enduring popularity (and ubiquity) of the 1989 Upper Deck Ken Griffey Jr. card.
June 19 2008 1:40 PMEven Injured, Tiger Still SellsWhat's the economic impact of the world's best golfer missing the rest of the season? Minimal.