Dale Griffin

Dale Griffin is Associate Dean and Professor of Marketing at the Sauder School of Business at the University of British Columbia. He has published widely on consumer judgment and financial decision-making, risk perception, prediction and planning biases, and research methods. He teaches academic and executive courses in Consumer Behavior, Strategic Decision Making and Behavioral Finance. He was one of the editors of Heuristics and Biases: The Psychology of Intuitive Judgment, which summarized the foundational psychological research that shaped the developing fields of Behavioral Economics and Behavioral Finance. He received a BA in Psychology from UBC and a PhD in Psychology from Stanford University. He previously taught at the Stanford Graduate School of Business.