Catherine Tucker
Catherine Tucker

Catherine Tucker is a professor of marketing at MIT Sloan.

The Enlightened Manager
Dec. 18 2013 6:42 AMThe Taxi-Meter EffectWhy do consumers hate paying by the mile or the minute so much? 
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Hang Up And Listen
Sept. 3 2015 3:48 PM The You Get a Trophy Just for Listening Bonus Segment The wimpiest sports podcast in America defends your right to get a participation trophy.