Barry Schwartz
Barry Schwartz

Barry Schwartz is a professor of psychology at Swarthmore College and author of The Paradox of Choice and Practical Wisdom (with Kenneth Sharpe).

Dec. 22 2013 11:35 PMThe Miracle of “Anchoring”How raising the minimum wage will psychologically trick employers into raising other wages, too.
Aug. 4 2009 1:09 PMThe Wrong CureBetter incentives, for doctors or insurers, won't lead to better health care.
Hey, Wait A Minute
Sept. 9 2005 6:24 AMThe Sunk-Cost FallacyBush falls victim to a bad new argument for the Iraq war.
Sept. 23 2013 2:40 PMAttention Must Be Paid!Schools need to teach students to maintain attention, not cater to short-attention spans.
Hey, Wait A Minute
Nov. 22 2005 2:32 PMToo Many ChoicesWhy seniors won't sign up for the Medicare prescription drug plans.
April 29 2004 5:05 PMYou Have Choices I Never HadThe new parenting problem.