A silver deer snaps to attention in a desolate forest. No, this isn’t some strange new breed—the deer is made of iron fillings. This short film, titled “FERRO,” manipulates magnetic iron filings to create Scandinavian landscape.
The video, from Spanish creative agency Norte, uses a combination of live footage and CGI. The iron fillings lend themselves well to a snowy landscape, but this world appears more threatening than idyllic. The power of unseen magnets manipulates the filings into imposing stalactites. A rowboat with nobody in it drifts on a lake. A figure walks away from another sprawled on the ground, leaving them to die alone in a forest thick with trees. Taken at its whole, Norte has unlocked the potential of iron fillings to create an unsettling narrative.
For more on the process, watch the making of video.
