Cereal box eye contact: Cartoon characters look down at kids to sell them sugary cereals.

The Creepy Eye-Contact Trick Sugary Cereals Use to Grab Children (Video)

Slate in motion.
April 3 2014 4:57 PM

My Eyes Are Up Here, Captain Crunch

The creepy eye-contact trick sugary cereals use to grab children.

Ever notice how the grinning cartoon characters on your kids' cereal boxes always seems to be gazing down? Cornell University's Food and Brand Lab did, noting that they're perfectly designed to make eye contact with a young child looking up.

Jim Festante is an actor/writer in Los Angeles and regular video contributor to Slate. He is the author of the Image Comics miniseries The End Times of Bram and Ben.

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