Product placement goes digital (VIDEO).

Slate's online video magazine.
Sept. 14 2011 1:27 PM

Product Placement Goes Digital

How advertisers are fighting back against your DVR.

An uproar spread across the Web recently, when an ad for a new movie mysteriously appeared in the rerun of an old TV show. Taylor Orci takes a look at the burgeoning business of digital product placement and the effect it has on our brains in this episode of "Is That a Thing?"

After you've watched this, find out if Bronies are a thing.

.

Advertisement

.

.

.

  Slate Plus
Slate Picks
Dec. 17 2014 12:27 PM Listen to Our Ultimate Holiday Playlist Holiday tracks for the season, exclusively for Slate Plus members.