Product placement goes digital (VIDEO).

Product placement goes digital (VIDEO).

Slate's online video magazine.
Sept. 14 2011 1:27 PM

Product Placement Goes Digital

How advertisers are fighting back against your DVR.

An uproar spread across the Web recently, when an ad for a new movie mysteriously appeared in the rerun of an old TV show. Taylor Orci takes a look at the burgeoning business of digital product placement and the effect it has on our brains in this episode of "Is That a Thing?"

After you've watched this, find out if Bronies are a thing.

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