What it’s like for an indie artist to fail—and fail and fail and fail—to make a viral music video.
YouTube Taught Me How to ShowerAlso how to get out of bed, how to get dressed, and how to write this article.
YouTube and Twitter Turned the Philadelphia Starbucks Story Into NewsIt wouldn’t have been a national scandal in an earlier era—and it illustrates the positive ways that social media can still set the agenda.
A Vector for Pure CatharsisIn YouTube’s science videos, you can probably learn something, but the main goal is to blend, burn, electrify, and crush stuff.
The Antic Avatar of Young White Male EntitlementLogan Paul is almost a classic pop-cultural rogue. Why is watching him so awful?
“Hope You’re OK. Please DM Me so We Can Talk.”The messages journalists send survivors of mass shootings feel uncomfortable, but they’re a necessary part of the job.
We Need a Disney Princess to Explain How We Got So Hung Up on Disney PrincessesBut since one doesn’t exist, we’ll give it a shot.
Why Did Fans Flee LiveJournal, and Where Will They Go After Tumblr?A fascinating survey details the migration patterns of pop-culture obsessives.
The Most Popular YouTube Video in Turkey Right Now Is an American Porn Star Eating Turkish SnacksTurkish snacks is not a euphemism.
The Least Viral Video of All TimeI found what might be YouTube’s most historically unpopular upload. I have some constructive criticism for its creator.
In Praise of BuzzFeed’s Beauty VideosIts update of the genre is inclusive, chatty, skeptical—and doesn’t try to make you feel bad.
Lil’ Hank Williams in the Walmart AisleAn 11-year-old yodeler is the biggest thing on YouTube right now.
Mark Zuckerberg Got Caught Deleting Old DMs, So Now Everyone Is Getting an Unsend Feature on Facebook
The Two TyrasHow memes and GIFs transform and extend our relationships with celebrities (even if we thought we were sick of them).