Google and Facebook battle for your friends.

Culture and technology.
Jan. 14 2009 5:08 PM

Social Warfare

Google and Facebook battle for your friends.

Also in Slate, Farhad Manjoo says there are no longer any reasons to be a Facebook holdout.

Illustration by Mark Alan Stamaty. Click image to expand.

Every so often I am reminded how primitive the Web really is. This usually happens after chatting with someone who works for Google. Recently, I interviewed David Glazer, who thinks about "being social" for the big G. He pointed out the caveman quality of socializing online in 2009. We have friends on Facebook, shared items on Google Reader, blogs on Tumblr, bookmarks on Delicious, and a login at the New York Times, with each of these sites requiring different passwords and user names. Barbaric. And while there are smart companies such as FriendFeed and Plaxo that unite these activities in one place, we are far from what Google describes as the Holy Grail: "Any app, any site, any friend."

Glazer offers this mental exercise to understand how an online social nirvana might benefit you: Think of an activity you do on the Web in a solitary way, and then imagine how that activity would be better if the site knew about the other people that you care about. I read the New York Times every day. In Glazer's model, the Times would show me what articles my friends have read or give me a list of articles where they've left comments. That's kind of a cool idea, and one that the Times is trying to pull off with its Times People feature. Glazer believes that everything on the Web is better if it's social. Checking out a stock? It would be nice to read chatter from other potential investors. Baking a cake? Look at advice from those who have already tried the recipe. Tempted by a new restaurant? See if your foodie friends have eaten there already. The reason we don't do these things now is that the "barriers to social are too high." It's still too annoying to fill out all of those registration forms, and there's no universal way to manage your online identity and networks of friends. Google and its partners want to collapse the barriers to social and give each and every one of us an entourage.

Advertisement

There's just one hiccup in this plan: Facebook, the place where many of us already have our entourage. The pre-eminent social network announced that it has 150 million active users worldwide. My Facebook story may be like yours: I joined on a whim, filling out a rudimentary profile on a lazy afternoon. Facebook took that information and, like a hostess powered by four vodka tonics, kept sending friends my way. (The site is a relentless shoulder-tapper.) Without trying too hard, I had 50 friends, and I soon got interested in managing that network, tagging people by school, workplace, hometown, and family. Facebook was nudging me to do something I would never normally do: map out the networks that link my world together.

In an almost sneaky way, Facebook had become very valuable to me. It's my address book, only supercharged and more nuanced. Yet, as many Web commenters have pointed out, all of the work I've done on my "social graph" is held hostage on Facebook. I can't download it to my computer and take it with me. To offer one prominent example: When blogger Robert Scoble tried to scrape his Facebook data, Facebook closed his account. Mark Zuckerberg and the people who run Facebook, no dummies, fiercely protect the social graph that they have created with our help. They do this for the admirable reason of safeguarding our privacy and the practical reason that the network has enormous potential value. The entire business story of Facebook can be seen as an attempt to leverage this information in a way that doesn't feel like a home invasion.

This is where Google and David Glazer come back in, and why 2009 might see some serious social warfare between Google and Facebook. Last May, the latter announced a service called Facebook Connect, a set of tools that made it easier for Web developers to let people log in to sites with their Facebook ID and share things on their Facebook news feed. (A good place to try this out is the video site Vimeo.) Three days later, Google announced Friend Connect, a set of tools that made it easier for Web developers to do the same sorts of things, except outside the realm of Facebook. A site such as Qloud lets you join and comment with a Gmail or Yahoo account. So far, so good. But Facebook blocked Friend Connect from accessing its data, and now we have two rival social networks.

TODAY IN SLATE

Politics

Meet the New Bosses

How the Republicans would run the Senate.

It Is Very, Very Stupid to Compare Hope Solo to Ray Rice

The U.S. Is So, So Far Behind Europe on Clean Energy

Even if You Don’t Like Batman, You Might Like Gotham

Friends Was the Last Purely Pleasurable Sitcom

The Eye

This Whimsical Driverless Car Imagines Transportation in 2059

Medical Examiner

Did America Get Fat by Drinking Diet Soda?  

A high-profile study points the finger at artificial sweeteners.

A Woman Who Escaped the Extreme Babymaking Christian Fundamentalism of Quiverfull

Nicolas Sarkozy, Thrice Married, Says Gay Marriage Humiliates the Family

  News & Politics
Over There
Sept. 22 2014 1:29 PM “That’s Called Jim Crow” Philip Gourevitch on America’s hypocritical interventions in Africa.
  Business
Moneybox
Sept. 22 2014 1:37 PM Subprime Loans Are Back! And believe it or not, that’s a good thing.
  Life
Outward
Sept. 22 2014 4:45 PM Why Can’t the Census Count Gay Couples Accurately?
  Double X
The XX Factor
Sept. 19 2014 4:58 PM Steubenville Gets the Lifetime Treatment (And a Cheerleader Erupts Into Flames)
  Slate Plus
Slate Plus
Sept. 22 2014 1:52 PM Tell Us What You Think About Slate Plus Help us improve our new membership program.
  Arts
Brow Beat
Sept. 22 2014 3:16 PM Watch the Best Part of Beyoncé and Jay Z’s On the Run Tour
  Technology
Future Tense
Sept. 22 2014 12:14 PM Family Court Rules That You Can Serve Someone With Legal Papers Over Facebook
  Health & Science
Medical Examiner
Sept. 22 2014 4:34 PM Here’s Where We Stand With Ebola Even experienced international disaster responders are shocked at how bad it’s gotten.
  Sports
Sports Nut
Sept. 18 2014 11:42 AM Grandmaster Clash One of the most amazing feats in chess history just happened, and no one noticed.