How do bloggers make money?

Culture and technology.
Oct. 1 2008 6:28 PM

Blogging for Dollars

How do bloggers make money?

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Do we get the blogs we deserve? We vote by click, after all. Perhaps we shouldn't look at all those top 10 lists and Britney Spears photos. Successful blogs, such as Zen Habits, tend to balance the more fast-food type posts with longer, more complex ideas that will presumably keep readers coming back—although there are plenty of people who make a living posting dubious crap. Perhaps the escape route out of a hit-driven blogosphere is all of our newfound "friends." The Internet has always been very good at counting page views but not so great at assigning value to what's actually in those pages. Facebook, FriendFeed, StumbleUpon, and the sharing feature of Google Reader have their annoying, nudgy aspects, but they allow us to rely on one another to sort out what is interesting and worthy. Put it on a T-shirt: Friends Don't Let Friends Read Bad Content.

Correction, Oct. 3:The article originally misidentified the Hipster PDA as a modified Moleskine notebook. In fact, that is a later variation on the Hipster PDA. The original idea involved only index cards and a binder clip. (Return to the corrected sentence.)

Michael Agger is an editor at The New Yorker. Follow him on Twitter.