Netflix has decided to raise prices for some of its U.S. subscribers. The standard plan, which allows users to stream on two screens simultaneously, will go up to $10.99 per month, from $9.99. (It raised prices for this plan in 2015 as well, to $9.99 from $8.99). The premium plan, which comes with ultra-HD and four-screen streaming, will go up from $11.99 to $13.99. The standard is the company’s most-purchased plan, and the premium is also popular, according to Engadget. The basic plan, however, will remain at $7.99.
Netflix will start alerting current subscribers about the hike on Oct. 19, but the specific date it will go into effect depends on one’s billing cycle. If you sign up Thursday or later, you’ll start at the new rates.
The change comes as Netflix looks to invest $7 billion into its programming in 2018, up from $6 billion in 2017 and $5 billion in 2016. The company is betting on a growth strategy that relies on original content.
Netflix has been providing reporters with a statement:
From time to time, Netflix plans and pricing are adjusted as we add more exclusive TV shows and movies, introduce new product features and improve the overall Netflix experience to help members find something great to watch even faster.
If you want to comparison shop, Hulu’s “Limited Commercials” plan is $7.99 per month, and its “No Commercials” plan is $11.99. The Amazon Prime Video membership is $8.99.